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HONG KONG FASHION WEEK SPRING/ SUMMER 2004 OPENS TODAY Overseas buyers return to Hong Kong

Picture shows the Guest-of-honour, Mrs Betty Tung, the wife of the Chief Executive of the HKSAR (Middle) attended the event, accompanied by Chairman of TDC Garment Advisory Committee, Mr Christopher Cheng (Left) and Executive Director of TDC, Mr Michael Sze (Right).

More than 1,000 overseas buyers will attend the Hong Kong Fashion Week for Spring/Summer 2004, which opens today (July 8) at the Hong Kong Convention and Exhibition Centre.

Organised by the Hong Kong Trade Development Council (TDC), the four-day trade fair features 517 exhibitors from Hong Kong and 10 other countries/ regions including the Chinese mainland, India, Taiwan, Macau, Thailand, the US, the UK, Malaysia, Indonesia and the Philippines.

"We are pleased to see the pick up in overseas travelers to Hong Kong," said TDC's Director of Exhibitions Manager, Benjamin Chau. "With the coordination of TDC's worldwide offices, we have organised 33 buying missions with over 1,000 buyers from different regions such as North America, Europe, Asia, the Chinese mainland and South Africa to attend the fair."

Fashion Week is the first garment trade fair launched by TDC since Hong Kong was removed from the World Health Organisation's list of Sars-affected areas.

In conjunction with airlines and hotels, TDC attractive travel and accommodation deals were offered to all the Fair's overseas travelers. "More than 220 buyers have taken advantage of these special offers," said Mr Chau.

"The fair not only generates business opportunities for the garment industry but also helps boost tourist spending in Hong Kong. All buyers receive a privilege card upon registration with which they can enjoy various discounts and special privileges from over 50 dining and shopping outlets during their stay in Hong Kong," said Mr Chau.

Local designers parade collections at VIP party

Apart from the exhibition, the Hong Kong Fashion Splash cocktail party this evening will be the highlight of the week. Hosted at Government House, it will feature a dazzling fashion parade showcasing the latest collections of close to 50 Hong Kong designers and fashion labels, as well as special dance performances.

Fashion awards recognise local brands

Marking the opening day of Fashion Week will be the Hong Kong New Fashion Collection Award. The event, which is running for the third year, aims to encourage Hong Kong fashion companies to work with local designers to create their own collections and brands. Categories include 'Marketability', 'Creativity', 'Best Application of Technology' as well as the 'Overall Winner Award'.

Industry specialists share fashion tips

To facilitate exchange of market intelligence among industry players, four fashion industry trend and market seminars will be held during the week. Hot topics like the upcoming colour and fabric trends, as well as how to develop a successful fashion brand in the mainland market will be covered.

For further information, please visit: www.hkfashionweekss.com


For press enquiries, please contact Katherine Chan of TDC's Corporate Communication and Marketing Department at 2584 4537.

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Content provided by Hong Kong Trade Development Council