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HKTDC to Stage Style Hong Kong Fashion Show in Shanghai
Lu Lu Cheung, Hidy Ng and Henry Lau Present Hong Kong’s Creativity and Style






5 May 2010 – Three of Hong Kong’s outstanding fashion designers – Lu Lu Cheung, Hidy Ng and Henry Lau – will present their latest Fall/Winter collections at the Grand Show Hall of the Shanghai Fashion Centre on 14 May. 

The show is part of the Shanghai International Fashion Culture Festival and Shanghai Fashion Week, an event celebrating the opening of Shanghai Expo. It includes a fashion carnival, “Asian Fashion Blooming of Shanghai – Special Present for 2010 Shanghai Expo,” which will run 13-16 May to promote fashion talent from across Asia. 

The Hong Kong Trade Development Council (HKTDC) has been invited to organise Hong Kong’s fashion show, “Style Hong Kong.” 

HKSAR Programme for Expo 2010 Shanghai
The Financial Secretary of the Hong Kong Special Administrative Region (HKSAR) Government, John C Tsang, will be guest of honour at the show and a related networking cocktail party. Both events are HKSAR events for Expo 2010 Shanghai.  

During Shanghai Expo, the HKSAR will stage a series of exhibitions, seminars and performances to promote Hong Kong design and brands. The Style Hong Kong fashion show will be the first of these major events. It will showcase the creativity and unique style of Hong Kong through the work of three renowned fashion designers. 

Hong Kong Talent
Hong Kong, with its unique mix of Eastern and Western cultures, is Asia’s design hub. The city has a deep pool of design talent, inspired by the latest fashion trends and information from around the globe. Hong Kong designers have won numerous international awards over the years, gaining the respect of their counterparts all over the world.

The Style Hong Kong show will feature Lu Lu Cheung’s collection inspired by volcanic eruptions. The designer has chosen greyish blue, red, greyish gold and black as her main colours and natural fabrics such as wool, cashmere, silk and cotton to create a special collection that reminds people of moving lava, hard granite and smoggy scenes. The collection is meant to accentuate the strength, gentleness and confidence of contemporary ladies in a modern city.

Hidy Ng will present a collection of 15 pieces titled “Stars Sparkle Tonight” to showcase images of sophisticated ladies at work and in a glamorous Hong Kong environment. Ms Ng uses charcoal grey, medium grey and a range of warm natural colours with mustard yellow to highlight her collection.

The final part of Ms Ng’s show is built around a theme of a church wedding, where newlyweds start a new chapter in life. Three unconventional wedding gowns made from expensive French lace, fur from Northern Europe and silk adorned with shiny beads will be showcased.

Henry Lau’s collection Frozen Beauty will portray the cool beauty of Hong Kong’s Central District and its glass-clad high-rise buildings after dark. Mr Lau’s collection includes mostly party and evening wear in black and a range of dark colours. Shiny accessories on the pieces will depict Hong Kong’s glamorous nightlife.

Catwalk Celebrity
Apart from the three designers, the HKTDC has also invited well-known Hong Kong celebrity model Rosemary to grace the runway. The Style Hong Kong fashion show will have additional star power because it will be produced by APAX Group, the international fashion show production house.

LA LA Studio, the production house owned by Hong Kong photographer Wing Shya has been invited to produce a 10-minute film about Hong Kong’s unique culture and trends for the fashion show.

Designer Profiles

Lu Lu Cheung
In 1996, Ms Cheung launched her signature label LU LU CHEUNG, which is mainly exported to Australia, Europe, Japan, Singapore, Taiwan and the United States. Ms Cheung’s design caters to the needs of contemporary executive women. She likes to use the finest natural fabrics such as wool, silk, cotton, and linen, mixed with nylon and metallic fabrics made with state-of-the-art technology.

She uses mostly basic colours, and silhouettes are soft, fluid and well fitted. Her style is simple and clean. Ms Cheung received many significant awards such as “International Fashion Editors’ Best Hong Kong Collection Award” at the 27th Hong Kong Fashion Week.

Hidy Ng
Ms Ng won the International Fashion Editors’ Best Collection Award during Hong Kong Fashion Week in January 1994. In July 2002, she received the Overall Winner Award and Award for Creativity at the Hong Kong New Fashion Collection Award. She launched her first ready-to-wear label Hidy N.G. in New York in 2003, and the designs were well-received in Europe and the US. In 2009, Ms Ng presented a new accessories collection, including shawls and gloves, at Paris Fashion Week, attracting attention from buyers worldwide.

Her collection is now available at Maxfield in Beverly Hills in the US, at Bloomingdales in Dubai and various high-end department stores and boutiques in Copenhagen, London, Miami, New York, Seoul, Singapore, Taipei, Tokyo and Zurich. Her collection is also available at Harvey Nichols in Hong Kong and The Swank in Hong Kong and Beijing. 

Henry Lau
After graduating from the School of Fashion Design at the Hong Kong Polytechnic University, Mr Lau launched his SPY Henry Lau brand and opened shops in Hong Kong. He was named one of the Ten Most Outstanding Designers in 2007 and is now Creative Director at his own company, offering retail and tailor-made design services. Mr Lau also designs clothes and acts as an image consultant for such Hong Kong celebrities as Jay Chow, Hacken Lee, Denise Ho and Vivian Chow.

Mr Lau says he chose SPY as his brand name because it seemed to be a simple word with complicated meanings. He said the word gives people a sense of mystery, since you never know if the person beside you is a spy and you don’t know when a spy will appear.

Apart from the four stores in Hong Kong, the SPY collection is also sold on the Chinese mainland, as well as in Australia, Canada, Europe, Japan, the Middle East, Russia and Taiwan. More than 20 boutiques have set up SPY sales counters for Mr Lau’s collection, and the designer is making plans to offer his products on a website for online shoppers worldwide. 

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Katherine Chan
Tel: (852) 2584 4537
Email: katherine.cm.chan@hktdc.org 

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.




Content provided by Hong Kong Trade Development Council