21 June 2013
HKTDC to Promote Socially Responsible Design
Design Gallery’s “Love & Care” Exhibition Opens Next Week
The HKTDC Design Gallery will run a “Love & Care” exhibition, 24 June-12 July, spotlighting brands that comply with Corporate Social Responsibility
A joint effort between DG and local designers to raise awareness of CSR, the show will be held at the Hong Kong Convention and Exhibition Centre’s DG.
Participating brands include Project Little Dream, a charity dedicated to promoting education in underdeveloped parts of the world. Set up by a group of recent Hong Kong graduates from such universities as Oxford, Cambridge and the Chinese University of Hong Kong, Project Little Dream will offer colourful, multi-purpose bags. These have been made with canvas recycled from cement bags used in the construction of three village schools in Cambodia. Proceeds from the sales will help build more schools. Physically and mentally disadvantaged youth from local shelters took part in the production.
Such labour is also used by two other exhibitors, Cirbaf’s and Alchemist. Cirbaf’s, “fabric” spelt backward to underline the fabric transformation, will showcase slippers made with recycled materials from old clothes and non-woven bags. Each pair of slippers sports a unique design, incorporates traditional Chinese handicraft and is 100 per cent handmade. Alchemist, an environmentally conscious brand established by two product designers to “turn neglect into shine,” will display watches, bags and LED lights made with aluminium-can bases.
Hong Kong Spirit
Handbags and scarves from L plus H Fashion, with the two letters standing for “Love” and “Hope,” will also be on display. The social enterprise employs skilled workers who lost their jobs amid the relocation of Hong Kong factories to the Chinese mainland in the 1980s and 1990s. These workers, now mostly in their 50s, are thus able to use their skills once more. L plus H is also training a new generation in fashion production, and takes part in community service.
Also being featured is SO…SOAP!, meaning "genuine soap" or "soap for society." A community project seeking to provide “happy work,” it encourages the reuse of plastic bottles, protects skin from chemicals and reduces environmental pollution. The soap products use natural materials, are chemical-free and available in recycled bottles.
The show will be also be graced by fun board games from social enterprise People On Board. The games were designed to help youth develop interpersonal and social skills, as well as closer relationships with their parents. People On Board engages youth in product design to bring out their creativity. Apart from young people, the company also provides employment and training opportunities for women. Profits are reinvested into the enterprise rather than distributed among shareholders.
Animal welfare will also be highlighted at the exhibition, with the FRENCHIE and BUDDY collection of T-shirts, fashion accessories and stationery carrying a message of love and respect for animals. The collection is a collaboration between the Society for the Prevention of Cruelty to Animals and local designer Flora Chow.
Photo download - “Love & Care” exhibition
HKTDC Design Gallery Website: http://hkdesigngallery.hktdc.com/eng/main/index.aspx
Please contact the HKTDC's Corporate Communication Department:
Tel: (852) 2584 4216
About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers . With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.