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HKTDC and Visa Extend Trade Promotion Partnership for Third Year
Marketing and Payment Solutions continue to bring business opportunities to Hong Kong SMEs

HONG KONG, 21 February 2011 – The Hong Kong Trade Development Council (HKTDC) and Visa, a payments technology company, will again work together to bring 280,000 small and medium-sized enterprises (SMEs)[1] in Hong Kong integrated marketing services and efficient payment solutions. 

Bringing Business Together
The partnership, which started in 2008, has already connected millions of international suppliers and buyers with Hong Kong-based SMEs. Companies are able to access the HKTDC’s trade fairs, product magazines and hktdc.com online marketplace, along with Visa’s one-stop Visa Commercial Directory (www.visacommercial.com.hk), and commercial solutions that help SMEs manage their cash flow more effectively.

“The HKTDC is the world’s full-service trade organisation. We are pleased to continue to work with Visa to promote the international trade activities of SMEs,” said Clare Wong, HKTDC Director of Publications and E-Commerce. “Visa’s transaction solution is simple and hassle-free, allowing SMEs to capitalise on promising business opportunities.”

The Visa Commercial Card is designed to help companies, large and small, increase efficiency and simplify financial management. In Hong Kong, Visa Commercial Cardholders are offered more than 100 benefits, including an up to 56-day pay-back period that provides a valuable financial cushion for many companies. Additional privileges include discounts for placing advertisements in selected HKTDC print and online promotions, as well as bonus points when paying for trade activities organised by the HKTDC.

Financial Flexibility
“Today’s global market has become increasingly competitive. SMEs certainly need financial flexibility on their side so that they will not miss any opportunity,” said Pradeep Roy, Head, Commercial Solutions, Visa International. “In partnering with the HKTDC, we are well-positioned to bring the benefits of our commercial solutions to more companies and help them grow through enhanced financial management.” 

Maxford Wine, a business covering wine trading, investment, education and consulting services, is among the companies that have benefited from working along with the HKTDC and Visa. In 2010, Maxford organised a business tour for Hong Kong-based wine traders to the vineyards and chateaux of leading wine producers in France’s famed Bordeaux region.

“Investors are buying up to 2,000 bottles of wine even before the grapes are picked,“ said Maxford Director Maggy Chan. “As you can imagine, this requires a lot of money, but we had the Visa Commercial card on standby to provide extra funding.”

“For many SME operators, efficient cash-flow management is always the key. The financial flexibility provided by Visa saves us time otherwise spent chasing money, allowing us to focus on sealing the deals,” she said.

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit www.hktdc.com

photoFollow us on Twitter @HKTDC. 

About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks – VisaNet – that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:
Joe Kainz         
Tel: (852) 2584 4216     Email: joe.kainz@hktdc.org

Visa Hong Kong Limited, please contact Ketchum Hong Kong:

Gray Chan
Tel: +852 3141 8018
Email: gray.chan@knprhk.com



Polly Yu
Tel: +852 3141 8063
Email: polly.yu@knprhk.com





[1] Support to Small and Medium Sized Enterprises. Trade and Industry Department, The Government of the Hong Kong SAR. July 2010. http://www.tid.gov.hk/english/smes_industry/smes/smes_content.html

Content provided by Hong Kong Trade Development Council