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HKTDC Hong Kong Optical Fair Focus of Attention
Fair to Use Quick Response Technology for Enhanced Sourcing

  QR Code, Quick Response code technology
 

The 19th HKTDC Hong Kong Optical Fair, which runs 3-5 November at the Hong Kong Convention and Exhibition Centre, will be the first exhibition in Hong Kong to use Quick Response (QR) code technology. The new service will enhance sourcing efficiency and reduce printing costs

  pre-fair press conference for the HKTDC Hong Kong Optical Fair
 

HKTDC Deputy Executive Director Benjamin Chau (second from left), Hong Kong Optical Manufacturers Association President Grace Tai (third from left), and Tony Chow (left) and Vanessa Chan (right), both Hong Kong Optical Manufacturers Association Vice Presidents took part in today’s pre-fair press conference for the HKTDC Hong Kong Optical Fair

  eyewear products from the Brand Name Gallery
 

The latest eyewear products from the Brand Name Gallery were on display at today’s press conference

 

 

 

17 October 2011 – The 19th HKTDC Hong Kong Optical Fair, which runs 3-5 November at the Hong Kong Convention and Exhibition Centre, will be the first exhibition in Hong Kong to use Quick Response (QR) code technology. The innovation will allow thousands of exhibitors and buyers to connect instantly.

Registered buyers can use smartphones to obtain exhibitor profiles and e-catalogues by scanning the QR code at each exhibition booth. They will receive an email within 24 hours summarising details of all exhibitors they visited. (Visit www.hktdc.com/qr for more information.)

Sourcing Efficiency
"This service enhances sourcing efficiency and reduces the cost of printing exhibitor collaterals. It also marks a significant step towards paperless exhibitions," said Hong Kong Trade Development Council (HKTDC) Deputy Executive Director Benjamin Chau, speaking at a press conference today for the upcoming optical fair.  

Super Specs
The 13th Hong Kong Eyewear Design Competition winners were also announced today. Chu Kong Optical Manufactory Ltd, Kool Look International Company Ltd and OKIA Optical Company Ltd were honoured as champion, first runner-up and second runner-up respectively in the Corporate Group section.

Corporate Group champion designer Cheng Wai Kwong epitomised the Hong Kong industry’s creativity with his "Renaissance" spectacles, which make use of far infrared rays (FIR) to help wearers recover from fatigue.  

Individual Group Champion, Creativity Award and Made-to-Sell Award winner Lai Pui Yan was equally innovative with "Show. Big," which features a magnifying glass look to remind adults of the beauty that surrounds them. "I hope my work can remind the public to be curious and increase the desire for knowledge and discovery," she said. Wong Ming Sum and Chan Yuk Ting from the Hong Kong Design Institute were named first-and second runners-up in the Individual Group section.

All winning and finalist pieces will be on display at the Wine Cellar, Hall 1B, throughout the Hong Kong Optical Fair.

Product Zones
This year’s fair features nearly 600 exhibitors from 20 countries and regions. Fair highlights include the inaugural Contact Lens & Accessories zone and the Brand Name Gallery. The Brand Name Gallery presents more than 140 eye-catching brands from 17 countries and regions, including Guy Laroche, New York Yankees, my Deary and Sandwalk.

Visionary Events
The ninth Hong Kong Optometric Conference 4 November, with its "Vision for the Next Generation" theme, will spotlight myopia, bringing together optometrists and neuroscience experts from Canada, Finland, Hong Kong and Singapore. The fair will also feature informative seminars on optical markets and standards, as well as Brand Name Gallery Eyewear Parades.

The Optical Fair is a fitting showcase for one of Hong Kong’s leading export industries, which shipped spectacles, lenses and frames worth US$1.3 billion from January to August this year – a 14 per cent increase, year-on-year. Exports to the United Arab Emirates and Russia, in particular, showed significant growth.

The HKTDC Hong Kong Optical Fair is organised by the HKTDC, with the Hong Kong Optical Manufacturers Association as co-organiser.

Fair Website
www.hktdc.com/hkopticalfair

The 13th Hong Kong Eyewear Design Competition

Lai Pui Yan, Show. Big, 13th Hong Kong Eyewear Design Competition   Renaissance, Cheng Wai Kwong, 13th Hong Kong Eyewear Design Competition

Results of the 13th Hong Kong Eyewear Design Competition were announced at today’s press conference preview of the optical fair. Lai Pui-yan was named Champion of the Individual Group. Her winning design, “Show. Big,” also took the Creativity Award and Made-to-Sell Award

 

Corporate Group champion designer Cheng Wai Kwong epitomised the Hong Kong industry’s creativity with his "Renaissance" spectacles, which make use of far infrared rays to help wearers recover from fatigue

Individual Group        
The 13th Hong Kong Eyewear Design Competition, Show. Big   The 13th Hong Kong Eyewear Design Competition, Roadster   The 13th Hong Kong Eyewear Design Competition, AIR-MODE
Champion, The Creativity Award
and Made-to-Sell Award

Title: Show. Big
Winner: Lai Pui Yan
  1st Runner-up
Title: Roadster
Winner: Wong Ming Sum
  2nd Runner-up
Title: AIR-MODE
Winner: Chan Yuk Ting
         
Corporate Group        
The 13th Hong Kong Eyewear Design Competition, Renaissance   The 13th Hong Kong Eyewear Design Competition, Graffiti Eye   The 13th Hong Kong Eyewear Design Competition, All Day Breakfast
Champion
Title: Renaissance
Company: Chu Kong Optical Manufactory Ltd
Designer: Cheng Wai Kwong
  1st Runner-up
Title: Graffiti Eye
Company: Kool Look Int’l Co Ltd
Designer: Anchor Zheng
  2nd Runner-up
Title: All Day Breakfast
Company: OKIA Optical Company Ltd
Designer: Lee Tsun Hung

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

photo Follow us on Twitter @HKTDC

 

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