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HKTDC Hong Kong International Licensing Show Opens Today
New Zones to Feature Digital Entertainment and Group Pavilions from Outside Hong Kong

The HKTDC Summer Sourcing Show for Gifts, Houseware & Toys and the Hong Kong International Licensing Show opened today. Pictured with popular cartoon characters are (from left to right) Fred Lam, Executive Director of the HKTDC; Yvonne Choi Ying-pik, Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), HKSAR; and Jeffrey Lam, HKTDC Council Member
 
Entertainment property is big in the global licensing market, according to PMW-GB Agency Ltd, the licensing agent of Warner Bros. Consumer Products. Photo shows (from left to right) Jeffrey Lam HKTDC Council Member; Jeffrey Whalen, Senior Vice President & General Manager, Asia, Latin America & Third Party Licensing, Warner Bros. Consumer Products; Yvonne Choi Ying-pik, Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), HKSAR; Fred Lam, Executive Director of the HKTDC; and Bianca Lee, Managing Director, Greater China, South East Asia & India, Warner Bros. Consumer Products

2 July 2008 - The HKTDC Hong Kong International Licensing Show opens today and continues until 4 July at the Hong Kong Convention and Exhibition Centre. Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by the International Licensing Industry Merchandisers' Association (LIMA), the show features more than 130 exhibitors from 11 countries and regions and is the largest in its seven-year history.

The Fair is concurrently held with the HKTDC Summer Sourcing Show for Gifts, Houseware & Toys 2008, with Yvonne Choi Ying-pik, Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), HKSAR as the Guest of Honor.

More than 300 brands and properties are on display, from industries as diverse as entertainment, fashion, sports, arts and design as well as corporate, collegiate and professional services.

"Licensing is not only a useful marketing tool but also a powerful means to help manufacturers move up the value chain," said Benjamin Chau, Assistant Executive Director of the HKTDC. "With the Chinese mainland becoming the second largest licensing market in Asia, Hong Kong has been chosen by many international licensors and licensing agents as the strategic base to expand their licensing business in and beyond the region."

More exhibitors from outside Hong Kong are participating at the show this year and they are from the Chinese mainland, France, Germany, Korea, Philippines, Singapore, Taiwan, Thailand, the United Kingdom and the United States. Apart from the Korea Pavilion, which is present for the second year in a row, group pavilions from the mainland, Taiwan, Thailand and UK are also making their debut with a wide range of offerings.

In view of the fast growing business of digital entertainment, the new Digital Entertainment zone debuts with three local companies: Animegg Kingdom Entertainment Ltd, Chronoteam Ltd and Neuron Creation Ltd.

The Lifestyle Pavilion is back by popular demand and will highlight the hottest fashion brands, sports brands and ready-to-license lifestyle properties such as Fiorucci, Paule Marrot, Daniel Hechter, Evisu, Santa Barbara Polo and Racquet Club.

Cartoon characters remain a key driver of the licensing business and this year's Hong Kong Character Hall features the characters and figurines of 29 Hong Kong designers. Among them are popular names such as Qee, Honey B, Moody Caddy and Old Master Q.

A Gala Presentation of the fifth Premier Asian Licensing Awards takes place on 3 July. Winners will be announced in six categories: Best License (Entertainment), Best License (Non-Entertainment), Best Aisan Property, Best Licensing Agency, Best Licensee and Best Marketing Campaign in Hong Kong.

The Hong Kong International Licensing Conference also runs during the fair period. The conference addresses the latest issues in entertainment licensing, sports licensing, emerging retail markets, brand extension and intellectual property for brand, character, sports and entertainment licensing. Major licensing players such as Charles Riotto of the LIMA; Jeffrey Whalen of the Warner Bros Consumer Products; Coline Pine of NBA China Global Merchandising Group; Kenneth Kong of IMG and Guenther Hake of the Disney Consumer Products and Walt Disney Studios Home Entertainment are invited to share their views and experience at the conference.

Fair Website: www.hktdc.com/hklicensingshow
Event schedule: hklicensingshow.hktdc.com/eve_sch/eve_sch.htm
The 5th Premier Asian Licensing Awards: http://hklicensingshow.hktdc.com/award

Media Enquiries
Please contact the HKTDC's Media and Public Affairs Department:

Lyann Li  
Tel: (852) 2584 4525    
Email: lyann.my.li@tdc.org.hk    

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.hktdc.com


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