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HKTDC Food Expo Sets Visitor, Exhibitor Records
New Gourmet Zone Among Highlights of Five-Day Fair

16 August 2011 More than 380,000 visitors – up three per cent over the previous year – attended the 22nd HKTDC Food Expo, which closed yesterday following its five-day run. Both visitor totals and exhibitor numbers this year set fair records. 

Highlights of the 2011 Food Expo, 11-15 August, included the new Gourmet Zone, which featured premium food and processing products from around the world. They included Belgium handmade chocolate, French ice cream, Spanish ham, Indonesian Kopi Luwak coffee and Malaysian wild-fish bladder. In addition to food tastings, several star chefs demonstrated special dishes. 

“Food Expo, a signature Hong Kong summer event, has been well-received by residents for years. This year, given rising inflation, the special discounts offered by exhibitors helped attract visitors,” said Benjamin Chau, Deputy Executive Director of the Hong Kong Trade Development Council (HKTDC). “In addition, the concurrently held Hong Kong International Tea Fair and the ICMCM, organised by the HKTDC and the Modernized Chinese Medicine International Association, also helped attract buyers and visitors. 

“Many exhibitors made use of the Food Expo to test consumer response to their new products and to demonstrate their products’ marketability to local and overseas retailers and distributors,” Mr Chau added. “Riding on this success, the Council will continue to improve the expo, ensuring that it remains an ideal trading platform for the industry.” 

Fair Webcasts
HKTDC Food Expo: http://www.youtube.com/watch?v=Gk6n6BpGL00  
Hong Kong International Tea Fair: http://www.youtube.com/watch?v=LiXlmdOTidA 

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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