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HKTDC Design Gallery Launches New Retail Channel on Taobao
Online Shop to Promote Hong Kong Brands on Mainland Market

  HKTDC Deputy Executive Director Margaret Fong and Taobao CFO and Tabao Mall General Manager Daniel Zhang officiate at the opening ceremony of the new HKTDC Design Gallery online shop

Celebrity model Mandy Lieu looks smart in tcn:y summer wear and a watch by Temporis 


Today’s opening ceremony featured a mini-parade showcasing some of the products available at the Design Gallery's new online shop 

  ANDOX and BOX, cartoon characters designed by Andy Lau, perform a kung fu dance during the opening ceremony
30 June 2010 – The HKTDC Design Gallery and leading Chinese online shopping website Taobao.com have jointly launched a new retail channel, hongkongdg.taobao.com, to promote Hong Kong brands and designer collections on the Chinese mainland. 

“Online shopping hits the whole world, especially the Chinese mainland,” said Hong Kong Trade Development Council (HKTDC) Deputy Executive Director Margaret Fong at the online shop’s opening ceremony today at the Hong Kong Convention and Exhibition Centre (HKCEC). 

Targeting the Mainland
“The transaction value of online shopping on the mainland is estimated to be growing by more than 80 per cent a year, reaching Rmb250billion last year. This presents immense business opportunities for Hong Kong companies.” 

Ms Fong added that online shopping can be done anytime and anywhere, making it particularly popular with young people. And suppliers can promote their latest products to consumers more quickly, saving time and resources. By putting goods on the online shop, said Ms Fong, companies can also get quick feedback on their latest products from online consumers. “We believe this will be an effective strategy, helping Hong Kong companies capture a piece of the lucrative mainland market.” 

“The Hong Kong Trade Development Council has long been a strong advocate for Hong Kong’s export trade, while Taobao’s primary mission is to offer quality net products to consumers and provide businesses with a low-cost, high-efficiency sales channel,” said Daniel Zhang, CFO of Taobao and General Manager of Taobao Mall. 

“I believe the new HKTDC channel on Taobao Mall, which is dedicated to business-to-consumer retail on Taobao, will help Hong Kong brands and small businesses expand into the mainland Chinese e-commerce market. At the same time, it will allow more Chinese mainland consumers to purchase Hong Kong products with greater ease and convenience,” said Mr Zhang. 

More than 50 Brands
The online shop is selling 100 per cent Hong Kong designs, ranging from fashion and accessories and jewellery and watches, to homeware and lifestyle goods, gifts and stationery, as well as Hong Kong designer collections. More than 50 brands are now available on the online shop. In addition, Hong Kong artist Andy Lau and designer Prudence Mak are working with the Design Gallery online shop to create exclusive gifts for online shoppers under their brands ANDOX and BOX and Chocolate Rain respectively.

Today’s opening ceremony featured a mini-parade showcasing some of the products available on the online shop. Mr Lau’s cartoon characters, ANDOX and BOX, performed a kung fung dance, while the new HKTDC Design Gallery theme song, created by Hong Kong rapper MC Jin, was played.

The new website also features the latest news on product trends, events and interviews with Hong Kong designers. Some of the information is contributed by www.style-tips.com, www.fashion.com.hk and East Touch weekly magazine.

Design Gallery Expansion
Launched in 1991 by the HKTDC, Design Gallery promotes Hong Kong design and brands. The original design gallery opened at the HKCEC. Since then, two outlets have opened at Hong Kong International Airport. Last June, Design Gallery opened a Beijing shop, its first outlet on the mainland.

A range of opening specials are on offer at the new retail website until 5 July; a summer travel promotion will run from 6 July to 23 July.

Media Enquiries
The HKTDC's Corporate Communication Department
Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

Alibaba Group International Corporate Affairs - Taobao
Justine Chao
Tel: (852) 9720 3118 / (86) 159 2075 1261       
Email: jieying.zjy@taobao.com

About Taobao.com
Launched in 2003, Taobao (http://www.taobao.com/) is the largest Internet retail website in China. It provides the most comprehensive product offering and serves more than 190 million registered users as of the end of April 2010. Transaction volume on Taobao (gross merchandise volume or GMV) exceeded RMB200 billion (US$29 billion) in 2009. According to government statistics, online retail equaled approximately 1.98 percent of China's total retail trade in 2009. Taobao is the primary online shopping destination for the largest online population in the world*. Taobao is wholly owned by the Alibaba Group.

*According to the China Internet Network Information Center (CNNIC), the Chinese mainland had 384 million Internet users as of 31 December 2009.

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.





Content provided by Hong Kong Trade Development Council