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HKTDC Autumn Trade Fairs Bring HK$1 Billion to Hong Kong
Green Products Among Best Sellers; more Buyers from New Markets

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More than 8,000 exhibitors and over 180,000 trade buyers from 168 countries and regions took part in the eight trade fairs mounted by the Hong Kong Trade Development Council in October and November, HKTDC Deputy Executive Director Benjamin Chau said today at a press conference. The buyers, he added, spent more than HK$1 billion while in Hong Kong

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The HKTDC’s autumn fairs attracted buyers from the BRIC countries (Brazil, Russia, India and the Chinese mainland) in significant numbers. More than 56,000 BRIC buyers attended the eight fairs, up 19 per cent over last year

7 November 2011 – More than 8,000 exhibitors and over 180,000 trade buyers from 168 countries and regions took part in the eight trade fairs mounted by the Hong Kong Trade Development Council (HKTDC) in October and November. 

The HKTDC’s autumn trade fairs were: the Hong Kong Electronics Fair (Autumn Edition), electronicAsia, Hong Kong International Lighting Fair (Autumn Edition), Hong Kong Optical Fair and Hong Kong International Wine & Spirits Fair, which were held at the Hong Kong Convention & Exhibition Centre (HKCEC); and Hong Kong International Building and Decoration Materials & Hardware Fair, Eco Expo Asia and Sports Source Asia, which took place at Asia-World Expo. 

HK$1 Billion Dollars Bonus
Buyers from the mainland and overseas were up nine per cent, year-on-year, to more than 110,000. An exhibition buyer spends, on average, more than HK$10,000 in Hong Kong. “The fairs bring more than HK$1 billion to Hong Kong, not to mention profits from trade orders and related business services,” said HKTDC Deputy Executive Director Benjamin Chau.

Emerging Market Buyers
Mr Chau noted that, while the volatile economy in Europe and the United States has affected Hong Kong exporters, “there are always new opportunities in crisis. The thriving emerging markets and growing demand for green products will keep the momentum. In fact, from the buyer attendance and recent survey findings, we can tell that traders are cautiously optimistic about the market outlook.”

Mr Chau added that the middle class is expanding rapidly in emerging markets, raising demand for quality goods with stylish design. The HKTDC has strengthened promotions in these new markets, inviting more buyers to Hong Kong. The HKTDC’s autumn fairs recorded significant growth in buyers from the BRIC countries (Brazil, Russia, India and the Chinese mainland) “The eight fairs drew more than 56,000 buyers from BRIC countries, a 19 per cent increase over last year.”

Cautiously Optimistic
The HKTDC commissioned an independent company to conduct a survey on market prospects and product trends during the fair period. More than 1,300 buyers and exhibitors were interviewed for their views on the electronics and lighting industries, including the impact of the volatile economy in Europe and the United States on Hong Kong exports.

The survey found that in light of the debt crisis in Europe and the US, payment risk is increasing, with more suppliers requesting full payment before delivery. Yet, the impact on sales volume and value has not been significant. Over two-thirds of the interviewed buyers and exhibitors expect a steady or better market outlook in 2012.

Electronics and lighting industry players believe the Chinese mainland has the biggest growth potential. “For the lighting industry, Europe and the US remain the key growth markets. This may be due to the ban of energy-inefficient incandescent lights in the EU, which leads buyers to source more eco-products such as LED lamps,” said Mr Chau.

Going Green
Almost all interviewed buyers said they were sourcing as much or more environmentally friendly products. And customers are expressing greater demand for green manufacturing. More exhibitors are being asked to obtain eco-certification, implement green manufacturing processes and provide more energy-efficient products and services.

About 90 per cent of the interviewed exhibitors said they have increased their efforts in green manufacturing. More than two-thirds of them will expand their investment in this area, installing energy-saving equipment in their production lines, developing more green products, and purchasing energy-saving equipment for office operations.

What Buyers Want
The survey also found that the best-selling products were those with advanced technology and green features.

 

Electronics

Lighting

Hot items

Computers and peripherals, telecommunications products, audio-visual products,

LED, commercial lighting, household lighting

Buyer favourites

Environmentally friendly products, mobile devices, electronics accessories

Products with LED technology, environmentally friendly products, products with more advanced technology

Adding Value
Mr Chau said the HKTDC has added new product zones in its trade fairs to promote high-tech and green products. The Council has also strengthened its business-matching capability through Quick Response (QR) technology, which instantly connects exhibitors and buyers.

Buyers who register for the service simply use their smartphones or tablets to obtain exhibitor profiles and e-catalogues, scanning the QR code at each exhibition booth. For details, please visit: www.hktdc.com/qr

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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Content provided by Hong Kong Trade Development Council