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HK houseware industry escalating up the value chain

Honorary President of the Federation of Hong Kong Industries Mr. Andrew Leung (middle) officiated at the 20th edition of the Hong Kong Housware Fair today (April 21). Joining Mr. Leung are TDC Executive Director Mr. Fred Lam (right) and Chairman of the Fair Organising Committee Mr. Jeffrey Lam (left), celebrating the success of the fair.

Honorary President of the Federation of Hong Kong Industries Mr. Andrew Leung said Hong Kong manufacturers had been escalating up the value chain by developing their design capability and adding value to their service in order to stay competitive.

Speaking at the opening ceremony of the Hong Kong Houseware Fair 2005 today (April 21), Mr. Leung pointed out that price competition was no longer the way to go as mega buyers were squeezing suppliers' margin even further.

Mr. Leung said: "Hong Kong industry has a two-pronged response. For high-volume goods, we remain competitive not only in terms of absolute price but also value-for-money.

"We also leverage on our strengths in business, marketing and design by enlarging our 'Original Design Manufacturing' (ODM) services, creating our own brand names and entering into licensing agreements with globally recognised brands."

Chairman of the Fair Organising Committee Mr. Jeffrey Lam said: "Hong Kong continues to go from strength to strength in terms of design. We have seen the emergence of Hong Kong brands characterised by excellent standards of design."

The industry has maintained a strong momentum of growth. In 2004, Hong Kong exported some US$22 billion worth of household goods, representing a solid growth of 12% over the previous year. Major markets such as the Chinese mainland, Japan, Germany and the UK are performing well, with the EU and ASEAN markets going up by 20% and 25% respectively.

Hong Kong is now one of the world's leading exporters of household items such as telephone sets, electric hair dressing apparatus, artificial flowers and electric food grinders, mixers and juicers.

With a strong export industry on household product and effective marketing platforms, such as the Houseware Fair, Hong Kong is evolving into a key sourcing centre in the region for household goods.

In its 20th anniversary, the fair has attracted a new record of over 2,100 exhibitors from 37 countries and regions. A wide range of artificial flowers, handicrafts, health & personal care items, home decorations, furniture, bathroom accessories, tableware, kitchenware, gadgets and more will be on display during the four-day event.

The Fair is the largest ever and the most international of its kind in Asia, converging 15 group pavilions from Australia, the Chinese mainland, Germany, India, Indonesia, Italy, Korea, Macau SAR, Malaysia, the Philippines, Taiwan, Thailand, Turkey, the US, and Vietnam. There are six newcomers from the Bahamas, Brazil, the Czech Republic, Egypt, New Zealand and Poland.

To highlight Hong Kong's design capability, a Central Product Display area will be staged at Atrium Link 1 throughout the fair period. Innovative designs will be showcased under the theme "Hong Kong - Where Creative Solutions Flourish".

Buyers can also source refined houseware items of distinct quality in the Hall of Elegance, where branded products and designers' special collections will be on offer.

The Fabric Flair section has been expanded to encompass all household textiles products including bed linens, carpets, kitchen linens and upholstery.

Also held concurrently during the fair will be a series of seminars: "Home Furnishing Design Business Strategy" by BALS Corporation (owner of Franc Franc) (April 21); "Zoom on Interiors" by Carlin International (April 22); "Improving Product Quality and Customer Service Through an Effective Quality System" by Hong Kong Q-Mark Council (April 22) and "Practical Guide to Enter Poland's Houseware Market" by the Hong Kong Exporters' Association (April 23).

Joining Mr. Leung and Mr. Lam at the opening ceremony were Mr. Cliff Sun, Chairman of the Hong Kong Exporters' Association, Mr. Fred Lam, Executive Director of the TDC and major industry representatives from overseas and the mainland.

The fair is being held at the Hong Kong Convention and Exhibition Centre from today till April 24 (Sunday). Right after the conclusion of the fair, the Hong Kong Gifts and Premium Fair will be staged at the same venue from April 28 - May 1. Both fairs are open to trade visitors aged 18 or above only. Admission fee is $100.

Official website: http://www.hkhousewarefair.com/
Industry profile: http://www.tdctrade.com/main/industries/t2_2_44.htm


For press enquiries, please contact TDC's Corporate and Media Department at 2584 4333.

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Content provided by Hong Kong Trade Development Council