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Global Exhibition Industry Honours HKTDC Small-Order Zone
Hong Kong-Developed Trade Initiative Wins 2013 UFI Marketing Award

11 October 2013 – The Small-Order Zone, developed by the Hong Kong Trade Development Council (HKTDC), has earned the UFI Marketing Award for 2013, which recognises the initiative for helping buyers and exhibitors expand their business and remain competitive amid global economic uncertainty. 

Instant Feedback
"While also supporting the needs of exhibitors and buyers, what truly impressed us about the Small-Order Zone concept was the programme's attention to the needs of visitors," said UFI Marketing Committee Chair Christian Glasmacher, who praised the programme as “an exciting, effective marketing tool with instant feedback for all."

Sophia Chong, HKTDC Director of Publications & E-Commerce, described the Small-Order Zone as a cross-departmental initiative. She hopes it will serve as an “authoritative third-party endorsement to recruit more new buyers and suppliers to source and promote via HKTDC trade fairs.”

Standard of Excellence
The Small-Order Zone’s new online component was also recognised by the WebAwards 2013. The zone, along with the HKTDC's portal (hktdc.com) and online product magazines, captured 11 Standard of Excellence titles in the competition organised by the US Web Marketing Association.

Related Websites:
UFI, the Global Association of the Exhibition Industry: http://www.ufi.org/ 
HKTDC Small-Order Zone: http://www.hktdc.com/so

Video: http://youtu.be/dfGLbPVudG0

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers . With more than 40 global offices, including 12 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com. 

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