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Gastronomy and Health in the Spotlight
HKTDC Food, Tea and Chinese Medicine Fairs Open

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Taking part in the opening ceremony today for HKTDC Food Expo 2013 are (fourth from left): Ko Wing-man, Secretary for Food and Health of the Hong Kong SAR Government; and (fourth from right) Fred Lam, Executive Director of the HKTDC

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The 24th edition of Food Expo is hosting more than 1,100 exhibitors from 26 countries and regions and thousands of buyers from around the world

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 The ICMCM runs 15-17 August, with the last day open to the public. Officiating at the Chinese medicine fair’s opening ceremony today are (front row, left to right): Vivien Chou, President, Modernized Chinese Medicine International Association; Professor Li Da-ning, Vice Commissioner, State Administration of Traditional Chinese Medicine, PRC; Fred Lam, Executive Director of the HKTDC; Ko Wing-man, Secretary for Food and Health of the Hong Kong SAR Government; and Professor Zhao Zhong Zhen, Co-chairman of the ICMCM 2013 Conference Organising Committee
 

 

  
15 August 2013 – More than 1,520 exhibitors from around the world are showcasing a wide range of food, tea and traditional Chinese medicine products at three Hong Kong Trade Development Council (HKTDC) fairs, which opened today at the Hong Kong Convention and Exhibition Centre.

The HKTDC Food Expo runs until 19 August, while the HKTDC Hong Kong International Tea Fair and the International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM) continue through 17 August.

The HKTDC has organised 130 buying missions from 26 countries and regions to visit the three fairs, increasing trade opportunities for exhibitors. A dozen buyer booths have been prepared for selected large purchasers such as 759 Store, Citysuper, Ng Fung Hong, Sogo Hong Kong Company and Yata. Related pre-arranged business-matching sessions allow efficient connections between exhibitors and quality buyers.

Fine Foods
The 24th edition of the Food Expo welcomes new participants from Cambodia, Guam and Saudi Arabia. There are 14 pavilions, with the Chinese mainland’s Qinghai and Xinjiang provinces, Greece, Guam and Poland joining for the first time.

A fair highlight is the Gourmet Zone, open to both trade and public visitors through 18 August. More than 70 exhibitors are grouped under four themes – Western Delicacy, Asian Cuisine, Chic & More, and Sweet Delight – showcasing such items as caviar, Wagyu beef, foie gras, fine wine, premium coffee and deluxe ice cream. The zone also spotlights cooking demonstrations by noted chefs and gourmets, as well as seminars on coffee and food nutrition.

Feast of Flavours
A rich selection of food items is on offer at the Trade Hall, dedicated to trade for the first two days and opening to public visitors on 17 August. The hall also features cooking demonstrations of world delicacies and seminars on food certification and testing.

A wide variety of food items is available at the Public Hall, open daily during the expo. Highlight events include a parent-child cooking contest and a competition to produce the best yuan yang, a local drink made by blending Hong Kong-style milk tea with coffee. A new Wan Chai food map is also available. As well, the hall features an award presentation for the most popular food merchant among Internet users, seminars on healthy eating and wise food choices, cooking demonstrations and lucky draws.

Consumers can also check out the Night Bazaar in Hall 3E, through 18 August, where select products are offered at discounts each evening.

Brewing Bonanza
The HKTDC Hong Kong International Tea Fair features first-time participants from the United Arab Emirates. The first two days are set aside exclusively for traders, with the event opening to public visitors as well on 17 August.

Alongside tea, the fair showcases related products in dedicated zones: the Tea Craft zone spotlights related books, decorative art and crafts, while Friends of Tea offers bakery products, confectionery items and tea ware.

Highlight events include the International Tea Competition, honouring the best offerings from exhibitors, and the International KamCha Competition, with contestants vying to brew the best version of the unique Hong Kong-style milk tea. Prominent chefs, including one from Michelin-starred restaurant Cuisine Cuisine, are on hand to demonstrate cooking with tea and pairing Chinese tea with French desserts. The fair also features Chinese and Korean tea ceremony demonstrations, tea-tasting sessions, and seminars on such topics as tea branding, tea tourism, the health benefits of tea and the local tea culture.

Health Solutions   
Jointly organised by the HKTDC and the Modernized Chinese Medicine International Association, the ICMCM is dedicated to trade on the first two days, opening to public visitors as well on 17 August. Fair highlights include a two-day ICMCM conference under the theme “The Advanced Research and Development of Chinese Medicine on Cancer Treatment.” Key speakers are Cheng Yung-chi, Henry Bronson Professor of Pharmacology at the Yale University School of Medicine, and Li Da-ning, Vice Commissioner of the State Administration of Traditional Chinese Medicine.

A public forum on Chinese medicine and health is scheduled for 17 August, with practitioners offering health tips and advice on countering the summer heat. The ICMCM also features an educational display illustrating the benefits of Chinese medicine.

Tickets are required for admission to the three fairs.

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers . With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com. 

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