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Food, Tea, Chinese Medicine Fairs Open
Japan, Food Expo’s First Partner Country, in Spotlight

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Officiating at the opening ceremony today for HKTDC Food Expo 2012 are: (third from left) Fred Lam, Executive Director of the HKTDC; (third from right) Wong Ho-yuen, Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism) of the Hong Kong SAR Government; and (second from right) Akira Gunji, Japan’s Minister of the Ministry of Agriculture, Forestry and Fisheries

  
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Considering some of the delicacies on offer at Food Expo’s Japan Pavilion are: HKTDC Executive Director Fred Lam (left), Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism) Wong Ho-yuen (second from left ), and Japan’s Minister of the Ministry of Agriculture, Forestry and Fisheries Akira Gunji (right)

  
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The 23rd edition of Food Expo is hosting more than 1,100 exhibitors from 26 countries and regions and thousands of buyers from around the world

  
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The ICMCM runs 16-18 August, with the last day open to the public. Officiating at the Chinese medicine fair’s opening ceremony today are (front row, left to right): Vivien Chou, President, Modernized Chinese Medicine International Association; Shen Chong, Director General of Coordination Department, Liaison Office of the Central People’s Government in Hong Kong; Professor Li Da-ning, Vice Commissioner, State Administration of Traditional Chinese Medicine, PRC; Fred Lam, Executive Director of the HKTDC; Dr WL Cheung, Deputising Chief Executive of Hospital Authority; and Professor Kevin Xu Hong-xi, Co-chairman of the ICMCM 2012 Conference Organising Committee

 

  
  
16 August 2012 – More than 1,500 exhibitors from all over the world are participating in three Hong Kong Trade Development Council (HKTDC) fairs. The HKTDC Food Expo, the HKTDC Hong Kong International Tea Fair and the International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM) opened today at the Hong Kong Convention and Exhibition Centre. 

Officiating guests at today’s opening ceremony included Guest of Honour Andrew Wong, Hong Kong SAR Government Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism). The Japanese Minister of Agriculture, Forestry and Fisheries Akira Gunji, Japan External Trade Organization Chairman & CEO Hiroyuki Ishige and Governor of Yamanashi Prefecture Shomei Yokouchi also participated in the opening ceremony. 

Food Expo Record
The 23rd edition of Food Expo, which runs until 20 August, is hosting more than 1,100 exhibitors from 26 countries and regions, a new exhibitor record. They include first-time participants from France, Greece and Lithuania. Japan, the fair’s first Partner Country, presents its largest pavilion, featuring more than 220 exhibitors. Brunei, the Chinese mainland, Iran, Korea, Mexico, the Philippines and the United States also have pavilions at Food Expo. 

The Trade Hall is dedicated to trade for the first two days, opening to public visitors on 18 August. The Public Hall is open daily during the expo. 

Gourmet Choices
The Premium Food Zone in Hall 1 showcases more than 30 brands of food and beverage products. The Gourmet Zone returns following its 2011 debut. This year’s expanded area features more than 70 exhibitors under four themes: Sweet Delight, Chic & More, World Cuisine and Fine Dining, with such offerings as top-quality chocolate, wine, coffee and seafood. Open to trade buyers and consumers 17-19 August, the zone also spotlights cooking demonstrations by notable chefs. 

Consumers will want to check out the Night Bazaar, open until 19 August, where price discounts of 50 per cent or more are offered each evening. Other events include the presentation of a new Wan Chai food map, a junior chef competition, a yuan yang (a local drink made by blending Hong Kong-style milk tea with coffee) competition, food safety and nutrition seminars, and lucky draws. 

Tea Party
The HKTDC Hong Kong International Tea Fair returns with close to 300 exhibitors from 12 countries and regions, including first-time exhibitors from Iran. Organised by the HKTDC and the Chinese Tea Culture International Exchange Association, the fair runs until 18 August, with the first two days set aside exclusively for traders.

Dedicated zones this year are Friends of Tea, offering bakery products and confectionery items, Tea Ware, and Branding and Design Services. 

Milk Tea Championship
Fair highlights include the International KamCha Competition, with regional winners from Guangzhou, Hong Kong, Melbourne, Shenzhen and Toronto competing to brew the best version of the unique, Hong Kong-style milk tea drink. Results of the Tea Competition will be announced at the Tea Reception this evening, while the winning tea will be available to patrons for free tasting at select hotels and restaurants after the fair. 

At this afternoon’s International Tea Industry Conference, global experts share the latest trends in the Chinese and Western tea markets and offer brand-building success stories. A seminar on innovative marketing of tea is also scheduled. Other highlights include tea-tasting sessions, a workshop on pairing tea with food, and activities and performances showcasing tea art and culture. 

Wellness Wonders
The ICMCM, which continues through 18 August, features more than 110 exhibitors from eight countries and regions. Jointly organised by the HKTDC and the Modernized Chinese Medicine International Association, the event is restricted to trade visitors for the first two days. Fair highlights include a two-day ICMCM conference under the theme “Chinese Herbal Medicine for Major Disease Burden and Health Promotion,” and the International Postgraduate Symposium on Chinese Medicine.

Focus on Dieting
The fair opens to the public on 18 August, with a forum on Chinese medicine, along with an educational display spotlighting Lingnan medicine, and diet demonstrations offered by Chinese medicine practitioners. 

Fair Websites
HKTDC Food Expo: www.hktdc.com/hkfoodexpo
HKTDC Hong Kong International Tea Fair: www.hktdc.com/hkteafair
International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM): www.hktdc.com/icmcm 

Fair Video
http://www.hktdc.com/info/webcast/v/en/en/1X04BH4H/Tucking-into-New-Tastes-.htm?popup=Y 

Severe Weather Arrangements
Please refer to the following websites for severe weather arrangements during the fair, or call our hotline, at 1830670.

Food Expo:
http://www.hktdc.com/fair/hkfoodexpo-en/s/5065-Other/HKTDC-Food-Expo/typhoon.html

Tea Fair:
http://www.hktdc.com/fair/hkteafair-en/s/5066-Other/Hong-Kong-International-Tea-Fair/TyphoonAttackAndBlackRainstormWarningSignal.html

ICMCM:
http://www.hktdc.com/fair/icmcm-en/s/5063-Other/International-Conference-and-Exhibition-of-the-Modernization-of-Chinese-Medicine-and-Health-Products/TyphoonAttackAndBlackRainstormWarningSignal.html

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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