16 Sept 2008
First Joint Hong Kong-Guangdong Expo Opens in Budapest
Lifestyle Expo Attracts Buyers from across Central and Eastern Europe
16 September 2008 - Hundreds of buyers from across Central and Eastern Europe were on hand yesterday for the opening of Lifestyle Expo in Budapest, a three-day event showcasing the stylish products of more than 170 Hong Kong and Guangdong companies. The show, featuring electronics, fashion and fashion accessories, gifts and houseware, continues in the Hungarian capital's SYMA Sport and Event Centre until 17 September.
Lifestyle Expo in Budapest marks the first time that the Hong Kong Trade Development Council (HKTDC) has partnered with the Guangdong Province Department of Foreign Trade and Economic Cooperation (GD-DOFTEC) in the organising of a major overseas trade promotion. The show builds on the HKTDC's first large-scale Hungarian exhibition, the September 2006 Style Hong Kong in Budapest Exposition.
Officiating at the show's formal opening were: Jack So, Chairman, HKTDC; Huang Liren, Deputy Director-General, GD-DOFTEC; Dr Abel Garamhegyi, Hungary's State Secretary for International Economic Relations and Government Commissioner for Foreign Trade; Dr Andras Huszty, Special Envoy of the Prime Minister for the Development of Hungarian-Chinese Economic Relations; and Zhang Chunxiang, Ambassador of the People's Republic of China in Hungary. They were joined by the ambassador for Hong Kong style, Edelweiss Cheung, Miss Hong Kong 2008.
"We believe that Hungarian and European buyers will embrace the products of Hong Kong and Guangdong both for their style and their value," said Mr So, noting that the region is becoming known internationally as "an exciting new consumer market with a flair for fashion and a taste for the latest trends."
Mr So added that the Hong Kong-Guangdong cooperation aims to achieve the biggest possible impact for the Lifestyle Expo in Budapest exhibitors.
Equally optimistic, GD-DOFTEC's Ms Huang said that the event would lead to "a greater understanding of Hong Kong and Guangdong in Hungary and throughout the Eastern and Central European region, enhancing mutual friendship and trade."
Dr Garamhegyi emphasised the importance of Hungarian-Hong Kong relations and cited the electronics and ICT industries as key to trade and investment between the two economies.
"Central and East European markets offer new business opportunities for Hong Kong and Guangdong traders," added HKTDC Assistant Executive Director Benjamin Chau. "Their steady economic development is driving a boom in domestic consumption. With higher living standards, these consumers are now looking for the quality, branded products that we can offer," said Mr Chau.
The opening ceremony was followed by a fashion parade featuring a selection of Hong Kong designer-wear, including the latest looks from Bonita Cheung, Lu Lu Cheung, fait a main, Walter Ma, Moiselle and Harrison Wong. Guangdong designer collections included items from Li Xiaoyan, Zhao Yakun, Emily Zheng and Cindy Zhou.
Lifestyle Expo in Budapest has attracted dedicated buying missions from a number of neighbouring countries, including the Czech Republic, Macedonia, Poland, Romania and Russia. Buyers are also on hand from many other countries, including Austria, Bulgaria, Croatia, Slovakia and Ukraine.
In 2007, trade between Hong Kong and Hungary totalled US$1.3 billion, an increase of about 21 per cent over 2006. In the first half of 2008, trade between the two economies jumped a further 21.1 per cent.
The Lifestyle Expo has also created excellent networking opportunities for the local business community and Hong Kong and Guangdong exhibitors. A networking dinner, held 15 September at the Museum of Applied Arts in Budapest, attracted more than 350 guests.
Fair Website: http://www.hktdc.com/lifestyleexpobudapest/
Please contact the HKTDC's Corporate Communication Department:
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About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.hktdc.com