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First Design Gallery on the Chinese Mainland Opens
Beijing Shop to Promote Hong Kong Designers and Brands


HKTDC Executive Director Fred Lam at the opening ceremony for Hong Kong Design Gallery in Beijing, the first to open on the Chinese mainland


Models show off new handbags, watches and accessories at the Hong Kong Design Gallery in Beijing 


Hong Kong-brand jewellery and watches, which go with a dazzling variety of fashion trends, on display at the Hong Kong Design Gallery in Beijing



Models show off a few of the innovative products on offer at the Hong Kong Design Gallery in Beijing


HKTDC Executive Director Fred Lam is the first customer at the soft opening for the Hong Kong Design Gallery in Beijing

27 June 2009 – The first Design Gallery in the Chinese mainland opened today at The Malls at Oriental Plaza in Beijing. Established by the Hong Kong Trade Development Council (HKTDC), the shop promotes products designed in Hong Kong and features the latest collections from more than 40 quality brands and designers. 

The HKTDC Design Gallery in Beijing offers a wide variety of jewellery, watches, fashion accessories, creative houseware, gifts and other products meant to enrich city life with creativity and innovation. 

"The HKTDC Design Gallery serves as a window to showcase creative collections by Hong Kong designers and brands," said Benjamin Chau, Assistant Executive Director of the HKTDC. 

"The opening of the first Design Gallery on the Chinese mainland will help Hong Kong brands and designers explore the highly promising market on the Chinese mainland," Mr Chau said, adding that the new shop also brings Hong Kong products to Beijing's fashion-conscious consumers. 

"Beijing is the capital of China as well as its economic centre. The city is the perfect place to launch the first Design Gallery on the Chinese mainland. People in Beijing possess strong consumption power, and middle-class consumers are keen to pursue high-quality products with unique designs to show their distinguished taste. Design Gallery's collections from Hong Kong brands and designers should meet those demands." 

The Design Gallery is located at Shop AA16, on level 1 of The Malls at Oriental Plaza, one of Beijing's most popular shopping centres. With 120 square metres of floor space, the elegantly decorated outlet displays products in various zones and with a relaxed atmosphere. 

HKTDC Executive Director Fred Lam presided over a ribbon-cutting ceremony to mark the soft opening. The event was followed by a product parade featuring Design Gallery items; showcases have also been set up at Wonderful World in Zone 1 of Oriental Plaza to promote some of the brands at the shop. 

As a token of appreciation, customers will receive a membership card for every purchase of at least Rmb800. The cards, offered until 12 July, will provide customers with a 10 per cent discount for the coming year. For details, and a look at products and other special offers, visit the Design Gallery website at www.hktdc.com/dgbj

The HKTDC opened the original Design Gallery in 1991, at the Hong Kong Convention and Exhibition Centre. A second Design Gallery was opened in 2007 at the Hong Kong International Airport's departure hall. 

About HKTDC Design Gallery
Shop AA16
The Malls at Oriental Plaza
No.1 East Chang An Ave
Dong Cheng District, Beijing
Tel/Fax (86-010) 8518 4822
Website: www.hktdc.com/dgbj
Email: dgbj@hktdc.org

Hours: 9:30am-10pm daily

Media Enquiries
HKTDC Beijing Office: Jason Li
Tel: (86 010) 6510 1700, (86 139) 1107 9531
Email: jason.zj.li@hktdc.org

HKTDC Media and Public Affairs Department: Katherine Chan
Tel: (852) 2584 4537          
Email: katherine.cm.chan@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com




Content provided by Hong Kong Trade Development Council