10 Feb 2009
Fifth Entertainment Expo Hong Kong Opens Next Month
Multimedia Event Spotlights World of Film, TV, Music and Digital Entertainment
10 February 2009 - The fifth Entertainment Expo Hong Kong kicked off today with a pre-event press conference featuring Tony Leung, Hong Kong Entertainment Ambassador, along with a number of entertainment industry leaders and government officials.
Under the theme of "Get into the Scene," this year's Entertainment Expo, 23 March to 19 April, brings together nine spectacular events spotlighting some of the world's best film, television, music and digital entertainment. These include Entertainment Expo's three founding events: the Hong Kong International Film and Television Market (FILMART), the Hong Kong International Film Festival (HKIFF) and the Hong Kong Film Awards Presentation Ceremony (HKFA). The Expo also features six core events: the Asian Film Awards (AFA); the Hong Kong - Asia Film Financing Forum (HAF); the Hong Kong Music Fair (HKMF); the IFPI Hong Kong Top Sales Music Award 2008 (IFPI TSA); the Digital Entertainment Leadership Forum 2009 (DELF); and the Hong Kong Independent Short Film and Video Awards (ifva).
Officiating at today's press conference were: Rita Lau, Secretary for Commerce & Economic Development; Fred Lam, Executive Director of the Hong Kong Trade Development Council (HKTDC); Peter Lam, Chairman of the HKTDC Entertainment Industry Advisory Committee; and Mr Leung.
Representatives of Entertainment Expo's nine events were also on hand to outline the highlights of this year's Expo. They included: Benjamin Chau, Assistant Executive Director, HKTDC; John Chong, Vice-chairman, Hong Kong Film Awards Association Ltd; Connie Lam, Executive Director, Hong Kong Arts Centre; Heiward Mak, ifva alumni; Wilfred Wong, Chairman, Hong Kong International Film Festival Society Ltd; Ng Yu, Chairman, Hong Kong Music Fair Organising Committee and Chairman, IFPI (Hong Kong Group) Ltd; and Nicholas Yang, Chief Executive Officer, Hong Kong Cyberport Management Co Ltd.
"Entertainment Expo Hong Kong has become Asia's multimedia extravaganza," said Mrs Lau, speaking at today's press conference. "Last year, it acted as a magnet for more than 160,000 participants, encouraging information exchange and helping promote Hong Kong's creative industry. This, in return, reinforces Hong Kong as the creative hub of the region."
On behalf of the HKTDC, Mr Chau said that "Entertainment Expo's success, year after year, stems largely from its ability to attract major industry professionals from Asia, and around the world."
Mr Leung added that "Entertainment Expo is the ideal platform for industry players to share their expertise and vision, to discuss cooperation and cross-media collaboration."
Among the nine events of Entertainment Expo, FILMART has earned a reputation as "Asia's World Entertainment Market." This year's FILMART, 23-26 March, spotlights Asia and emerging markets and includes larger exhibitor pavilions from the Chinese mainland and the Philippines, as well as exhibitors from Iran and Israel. New FILMART additions include the Poland National Pavilion and an exhibitor from Ukraine. Thematic pavilions this year are: Animation & Digital Entertainment World; Equipment & Post-production Services Pavilion; TV World; and Locations World. During FILMART, more than a hundred screenings will be organised according to a number of themes, including "China Night" and "French Premieres."
"Digital Entertainment Day," launching a variety of industry-related business-matching activities, takes place 25 March. A seminar series on business opportunities in emerging markets has also been organised by the HKTDC in concert with several prestigious international film publications.
More than a trade event, Entertainment Expo appeals to the public. This year's HKIFF offers moviegoers a selection of more than 250 films from around the globe. Still with film, two significant awards presentation ceremonies, the third AFA and the 28th HKFA, take place on 23 March and 19 April respectively. The AFA is the only widely recognised awards ceremony celebrating excellence in Asian cinema. This year, the panel of AFA jurors is composed of 13 internationally acclaimed professionals, chaired by actress Michelle Yeoh. Thirteen major awards will be given out at the AFA Presentation Ceremony, one of the highlights of Entertainment Expo's Opening Gala.
The annual HAF allows filmmakers and investors to explore co-production opportunities. This year's edition, 23-25 March, features 27 film projects from 11 countries and regions. Hong Kong entries include: actress-turned-director Charlie Young's Christmas Rose, Barbara Wong Chun Chun's BJ $300, Teddy Chen's Punitive Homicide, as well as Dante Lam's Wanted (working title).
Since 1995, the ifva has been actively promoting innovative media through its annual competition. It also organises pre- and post-award activities to enhance public awareness of creative media and encourage media interaction. Special programmes at this year's ifva, 13-22 March, include: films by internationally recognised directors such as Wim Wenders; the opening short film Invisibles, supported by Médecins Sans Frontières; and a multimedia performance by the United Kingdom's avant-garde artist D-Fuse.
The HKMF, 26-28 March, introduces an unprecedented, free business-matching service. It allows all eligible SMEs in the local music industry to explore partnership opportunities, exchange ideas and negotiate business collaborations regarding image and product design, recording and mastering, song composing, lyric writing, MV production and distribution and logistics. A series of live performances, product presentations and seminars will also be held. On 28 March, the HKMF opens to the public, with the Digital Music Award ceremony taking place the same day.
Another Entertainment Expo highlight, the IFPI TSA ceremony, 9 April, celebrates the success of music companies, and their artists and performers, during the past year. It encourages music lovers to purchase music products and download songs via legal channels.
This year's DELF, 24 March, features the theme "Innovate Locally, Collaborate Globally: The Success of Wellington, New Zealand." Guest speakers include Wellington Mayor Kerry Prendergast, Lord of the Rings producer Barrie Osborne and Chinese director Jia Zhangke.
The Nine Major Events: Official Websites and Media Enquiries
Entertainment Expo Hong Kong website: www.eexpohk.com
|Hong Kong International Film and TV Market
Tel: 2584 4554
Tel: 2584 4537
|Hong Kong International Film Festival (HKIFF)||www.hkiff.org.hk||Maggie Ip
Tel: (852) 2102 7365
|Hong Kong Film Awards Presentation Ceremony (HKFA)||www.hkfaa.com||Stephen Chau
Tel: (852) 2367 7892
|Asian Film Awards (AFA)||http://www.asianfilmawards.org||Ruby Ko
Tel: (852) 2102 7364
|Hong Kong - Asia Film Financing Forum (HAF)||www.haf.org.hk||Erica Tang
Tel: (852) 2102 7380
|Hong Kong Music Fair (HKMF)||www.hkmusicfair.com||Teresa O
Tel: (852) 2584 4554
Tel: (852) 2584 4537
|IFPI Hong Kong Top Sales Music Awards (IFPI TSA)||www.ifpihk.org||Ricky Fung
Tel: (852) 2865 5863
|Hong Kong Independent Short Film & Video Awards (ifva)||www.ifva.com||Roxane Tsui
Tel: (852) 2582 0268
|Digital Entertainment Leadership Forum (DELF)||http://delf.cyberport.hk||Shirley Lam
Tel: (852) 3166 3819
Tel: (852) 2864 4882
If you wish to cover the 23 March Entertainment Expo Opening Ceremony and Asian Film Awards, please fill out the press accreditation form, at: http://www.asianfilmawards.org/2009/eng/accredit_form.html
|Victor George Paddy||Tel: (852) 2584 4517||Email: firstname.lastname@example.org|
About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com