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Fashion Week Opens with New Exhibitor Record
Three New Theme Zones Add Spice to the Fashionable Mix

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Looking for a size somewhat larger are (left to right) the Honourable Frederick Ma, Secretary for Commerce and Economic Development, the Honourable Andrew Leung, Chairman of the TDC's Garment Advisory Committee, and Mr Fred Lam, Executive Director of the TDC. The three helped officiate at the opening, today, of Hong Kong Fashion Week for Spring/Summer 2008.
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Fred Lam, Executive Director of the TDC, and Frederick Ma (right), Secretary for Commerce and Economic Development, check out tomorrow's look today, at Hong Kong Fashion Week for Spring/Summer 2008. The show continues through July 13.

July 10, 2007 - The global spotlight is once again on Hong Kong with the opening, today, of Hong Kong Fashion Week for Spring/Summer 2008. The show has attracted a record 1,147 exhibitors from 19 countries and regions. Seven group pavilions, from the Chinese mainland, India, Korea, Macau, Malaysia, the Philippines and Taiwan, are taking part, as are first-time participants Russia, Spain and Turkey.

The show, organised by the Hong Kong Trade Development Council (TDC), continues through July 13 at the Hong Kong Convention and Exhibition Centre.

The TDC has organised 64 missions with more than 2,250 buyers from around the world. Among them are buying representatives from well-known fashion brands and leading chain stores and distributors, including: Australia's Hathor Pty; Hungary's Antalok; Italy's MaxMara and Lotto Italian Sport Design; Japan's Senso Unico; Poland's LLP SA and Monnari Trade SA; Spain's Confecciones Mayoral, SA and Adolfo Dominguez; and Sweden's Make-Up Store.

The four-day fair showcases a broad array of fashion, accessories and garment-related products, including apparel and handbags, shoes, fashion jewellery and fabric.

A must-stop for fashion professionals, the fair has introduced three new theme zones - Infant and Children's Wear Zone, Emporium de Mode and Spice Arena - to help buyers stay on top of trends and for ease of sourcing.

Speaking at today's opening ceremony, the Hon. Andrew Leung, Chairman of the TDC Garment Advisory Committee, said that the new Infant and Children's Wear zone was created in response to demand. "Emporium de Mode showcases quality clothing with outstanding designs," he added, while Spice Arena offers "a heady array of fashion accessories."

Four popular zones have returned: Body and Intimate Wear Zone, Bridal and Evening Wear Zone, the Garment and Accessories Mart and Fashion Gallery, which spotlights the high fashion around the world and the work of more than 50 designers from Hong Kong, Indonesia, Korea and Taiwan.

Another fair highlight will be the July 12 staging of the Hong Kong New Fashion Collection Award 2007. The competition, now in its seventh year, encourages Hong Kong companies to work with local designers in building brand collections. Twelve contestants are competing in three categories: the Casual and Jeans-wear Group, the Office Attire Group and the Formal Attire Group. Five prizes will be awarded, including the Best Collection Award from each category, the Best Application of Technology Award and the Overall Winner Award.

Alongside with fashion shows and parades, the TDC has organised seven professional seminars to provide industry players with up-to-date market intelligence. Hot topics include fashion, colour and fabric trends, as well as marketing trends in Chinese mainland fashion.

A new customised sourcing service is also being introduced. It will help buyers locate the exhibitors and suppliers they need with precision and ease.

Joining Mr Leung at today's opening ceremony were the Hon. Frederick Ma, Hong Kong's Secretary for Commerce and Economic Development, and Mr Fred Lam, Executive Director of the TDC.

Fashion is one of Hong Kong's most important industries. Total exports of clothing and accessories increased 3.6 per cent to US$10.1 billion in the first five months of 2007, with the United States, the United Kingdom and Germany the top three markets.

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For more information

Please contact the TDC's Media and Public Affairs Department:

Helen Chung
Tel: (852) 2584 4569
Email: helen.ss.chung@tdc.org.hk

Katherine Chan
Tel: (852) 2584 4537
Email: katherine.cm.chan@tdc.org.hk

Fair website: http://hkfashionweekss.com

About the TDC
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 12 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com

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