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FILMART Closes with Record Exhibitor/Buyer Totals
More than 5,700 Visitors Attend FILMART; Overseas Buyers up 25%

23 March 2012 – A record number of exhibitors and buyers participated in the 16th Hong Kong International Film and Television Market (FILMART), which closed yesterday at the Hong Kong Convention and Exhibition Centre (HKCEC).

Exhibitor/Buyer Records
FILMART 2012 welcomed 648 exhibitors from more than 30 countries and regions, up nine per cent over last year’s exhibitor count. More than 5,700 buyers, up some 14 per cent over last year, took part in the four-day event, Asia's major entertainment industry market, and one of the top three events of its kind in the world.

Overseas buyers jumped 25 per cent, to 3,265, with Taiwan, up 55 per cent, and France, up 43 per cent, leading the way. Other big jumps were recorded by the Chinese mainland, up nearly 32 per cent; Korea, up 30 per cent; the United Kingdom, up 23.5 per cent; Thailand, up 23 per cent; and the United States, up over 18 per cent.

For the first time, FILMART featured exhibitor pavilions from Hungary, Mexico and Turkey. Other major pavilions included: UNIFRANCE and IIe de France, Film Export UK, KOFIC and KOCCA from Korea, and UNIJAPAN, Okinawa Film Office, Hokkaido Contents Distribution and JETRO from Japan.

Expanded US Pavilion
For the second year in a row, FILMART welcomed a pavilion from the US. It counted over 40 US exhibitors, taking up 25 per cent more space than last year. Taiwan also featured a big exhibitor pavilion. Its 110 FILMART exhibitors and buyers represented the largest Taiwanese delegation ever to attend the fair. Germany, Indonesia, Italy, Malaysia, the Philippines, Singapore, Thailand and Vietnam also presented pavilions.

Most overseas exhibitors said they would expand their pavilions at next year’s FILMART, encouraged by the record number of visitors and their good business at this year’s fair.

New Media, Screenwriting and More
A series of FILMART thematic conferences also took place, focusing on new media, screenwriting and the growth of Asian themes, trends in Asian TV programming, and digital entertainment.

Cinema Spotlight
More than 330 screenings took place at FILMART, up 10 per cent over last year’s event, including more than 150 premiere screenings and a number of Japanese movies. This year’s Animation and Digital Entertainment World boasted more than 200 exhibitors, up nearly 40 per cent over 2011, featuring “Sixty Years of Hong Kong Animation,” an exhibition showcasing nearly 100 pieces of original artwork over the decades. Another big draw this year was 3D content, with buyers focusing on 3D for all formats: features, documentaries and TV specials.

Other highlights included a first for FILMART Business of IP Zone, offering IP trading and management services from lawyers and intellectual property consultants, which received over 20 enquiries on-site.

Entertainment Expo
FILMART is part of Entertainment Expo Hong Kong, which features nine multimedia events covering film, television, digital entertainment and music. This year’s expo continues until 15 April.

Websites
Entertainment Expo Hong Kong: http://www.eexpohk.com/
FILMART: www.hktdc.com/hkfilmart 

Videos
Entertainment Expo video: http://www.youtube.com/watch?v=ZQc8DEBkVCU
FILMART seminar videos: http://www.livestream.com/hkfilmart

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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Content provided by Hong Kong Trade Development Council