3 Nov 2009
Exhibitors Double for Wine and Spirits Fair 2009
Second Edition of Fair Opens Tomorrow with France as Partner Country
The exhibitor total more than doubles that of last year’s inaugural wine fair. Exhibitors hail from six continents and include France, the fair’s Partner Country this year. In keeping with France’s role, a “French Night” reception will take place tomorrow evening, and a seminar on the “ABC Guide to Bordeaux Wine” will be held 6 November. Wines from Alsace, Bordeaux, Burgundy, Lyon and St Emilion will be featured at the fair, and French wine accessories will be on display at the fair’s Wine Gallery.
Thirteen new countries will participate in this year’s fair: Belgium, Greece, Lebanon, Moldova, the Netherlands, Poland, Portugal, Romania, Singapore, Slovenia, Thailand, Tunisia and Uruguay.
Exhibitors will showcase a wide range of wine, spirits, beer and other beverages, along with products and services related to production and logistics, accessories and equipment. Wine education, tourism and investment exhibitors are also represented, and buyers will be offered free corkage at about 100 downtown hotels and restaurants.
Wine and Spirit Competition
Fair highlights include the inaugural Cathay Pacific Hong Kong International Wine & Spirit Competition, run in partnership with the prestigious London-based International Wine & Spirit Competition. Attracting some 1,300 entries, it has emerged as the largest wine competition in Asia. A voting game will allow visitors to help select “The Most Beloved Wine & Spirits,” while a separate competition will determine “The Most Appealing Wine Label for the Mainland Market.”
There will also be more than 50 special activities, including wine-tasting sessions, master classes and seminars. The Asia Top Sommelier Summit will feature Andreas Larsson, Best Sommelier of the World, and Élyse Lambert, Best Sommelier of the Americas, together with other sommeliers and a variety of industry leaders. The HKTDC-Bonhams Wine Scholarships’ Auction, which takes place tomorrow evening, will raise money to help develop qualified sommeliers in Hong Kong.
A wine-industry conference, “Hong Kong – Asian Wine Hub,” will feature speakers from around the world, including Michel Bettane, CEO of Bettane & Desseauve and a noted wine critic, James Miles, Director of London’s Liv-ex Ltd, and David Wrigley, the International Development Director of the United Kingdom’s Wine & Spirit Education Trust. The Conference keynote address will be given by Yvonne Choi, Permanent Secretary for Commerce & Economic Development (Commerce, Industry & Tourism).
Hong Kong is steadily emerging as a wine-trading hub for Asia, where consumption of the beverage is expected to grow by 10 per cent to 20 per cent a year for the foreseeable future. Hong Kong alone saw wine imports soar by 40 percent in the first nine months of 2009, due largely to the scrapping of wine duties. Results from wine auctions held in Hong Kong this year are also encouraging. Industry players are predicting that Hong Kong may well become the world’s second-largest wine auction centre, surpassing London and trailing only New York.
The fair is open to the public on its final day, 6 November, giving consumers a chance to sample wine, interact with winemakers and browse the Wine Gallery, which will showcase a wide variety of merchandise, including wine glasses, corkscrews, oak barrels and books on wine. In addition, the winning products of the Cathay Pacific Hong Kong International Wine and Spirit Competition, along with the winning entries in The Most Appealing Wine Label for the Mainland Market competition and all entries in The Most Beloved Wine and Spirits voting game will be on display at the Wine Gallery.
Please contact the HKTDC's Corporate Communication Department:
Tel: (852) 2584 4216
About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com