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Entertainment Industry Looks to Mainland Market
International Survey Results Released at FILMART 2009

"The Chinese mainland is the market with the greatest potential for the entertainment industry," says Benjamin Chau, Assistant Executive Director of the HKTDC, speaking at today’s press conference
The 13th edition of FILMART, which concluded today, attracted 505 exhibitors from 28 countries and regions

26 March 2009 – Despite the global economic crisis, prospects for the film and entertainment industry are bright, according to an industry survey of exhibitors and buyers attending the Hong Kong International Film and TV Market (FILMART).

A total of 330 industry players from around the world were interviewed, face-to-face, about market and industry trends in the global entertainment industry.

More than 60 per cent of the respondents said that overall business results over the past 12 months were "very good" or "quite good." Looking to the industry with the greatest growth prospects, respondents ranked TV first, followed by digital entertainment and film.

Fifty-nine percent of the respondents said that the Chinese mainland would be the market of greatest potential for the overall entertainment industry. Sixty-seven per cent said that the TV industry also has good prospects in the mainland, followed by the digital entertainment industry (56 per cent) and the film industry (54 per cent).

For Hong Kong content, the Chinese mainland was ranked as the market with the most opportunities. Taiwan was ranked as the second-largest potential market for Hong Kong content in TV and in the digital entertainment industry, while for the film industry, the United States ranked second.

Ninety-five per cent of the respondents said co-productions would continue as a hot trend, and 81 per cent agreed that cross-media convergence is expected to bring in more business opportunities.

Respondents were also asked where they would most want to start a business in the next three years. The Chinese mainland proved the most popular, with a ranking of 56 per cent, while Hong Kong came in second with a ranking of 53 per cent.

Respondents regard Hong Kong as the best platform for reaching the Chinese mainland and other Asian markets, with 74 per cent agreeing that Hong Kong is a major Asian content production, distribution, trading and film financing centre.

Hong Kong's strengths include creative talent, a strong distribution network in Asia, world-class industry events, state-of-the-art technology and protection of intellectual property.

Another driver is CEPA, the Closer Economic Partnership Arrangement with the mainland, which gives Hong Kong companies greater access to the mainland market.

As for the Hong Kong film industry's hottest filmmakers and stars, survey respondents had this to say:

  • Most saleable Hong Kong actors (in alphabetical order): Jackie Chan (成龍), Jay Chou (周杰倫), Stephen Chow (周星馳), Andy Lau (劉德華), Tony Leung (梁朝偉) and Jet Li (李連杰)
  • Most saleable Hong Kong actresses (in alphabetical order): Sammi Cheng (鄭秀文), Cecilia Cheung (張栢芝), Maggie Cheung (張曼玉), Charlene Choi (蔡卓妍), Vicki Chou Wei (趙薇), Shu Qi (舒淇), Michelle Yeoh (楊紫瓊) and Zhou Xun (周迅)
  • Most saleable Hong Kong film directors (in alphabetical order): Jackie Chan (成龍), Peter Chan (陳可辛), Stephen Chow (周星馳), Andrew Lau (劉偉強), Johnnie To (杜琪峰), Tsui Hak (徐克), Wong Kar Wai (王家衛) and John Woo (吳宇森)

Looking to the Asian film industry's hottest stars, survey respondents said:

  • Most saleable Hong Kong actors (in alphabetical order): Jackie Chan (成龍), Stephen Chow (周星馳), Andy Lau (劉德華), Chow Yun Fat (周潤發) and Tony Leung (梁朝偉)
  • Most saleable Hong Kong actresses (in alphabetical order): Maggie Cheung (張曼玉), Gong Li (鞏利), Shu Qi (舒淇) Michelle Yeoh (楊紫瓊) and Zhang Ziyi (章子怡)

FILMART, one of Entertainment Expo's nine multimedia events, opened 23 March and concludes today at the Hong Kong Convention and Exhibition Centre.

The survey was conducted by Oracle Added Value, an independent research company.

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Victor George Paddy       Tel: (852) 2584 4517     Email: victor.paddy@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com


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