25 March 2010
Entertainment Business Looking Up: FILMART Survey
Survey Sees Particular Promise in Digital Entertainment, 3D Production
Market and industry trends in the global entertainment industry were discussed in face-to-face interviews with 336 industry players from around the world. The survey was carried out by Oracle Added Value, an international market research company.
According to the survey, 65 per cent of the respondents said that overall business for the next 12 months would be “very good” or “quite good.” Looking to areas with the greatest growth potential, respondents ranked digital entertainment first (75 per cent), followed by film (61 per cent) and TV production (52 per cent).
In view of the rising popularity of 3D films, 80 per cent said that the growth prospect of 3D production would be good in the coming 12 months; 60 per cent suggested that 3D technology would offer more business opportunities over the next three years.
The Chinese mainland, Taiwan, South Korea and Japan are markets with the highest potential for purchasing Hong Kong content, including film, TV and digital entertainment, according to the survey. Co-productions will continue to be a hot trend in the entertainment industry. Fifty-eight per cent of the respondents said that Hong Kong would have the closest co-production relationship with the mainland.
Looking to the demand for made-in-Hong Kong TV programmes, respondents ranked drama series’ first (78 per cent), followed by variety shows (68 per cent) and documentaries (35 per cent).
Asia’s Film Hub
Seventy-four of the respondents agreed that Hong Kong is a major Asian content production, distribution, trading and film-financing centre. Hong Kong’s strengths include a strong Asian distribution network, creative talent, world-class industry events, state-of-the-art technology, high production values and protection of intellectual property.
More than 80 per cent suggested that Hong Kong is the centre from which to explore co-production opportunities with the mainland. Sixty-four per cent agreed that Hong Kong is the hub for buying and selling mainland film and TV dramas.
Where the Stars Are
As for the Hong Kong film industry’s hottest filmmakers and stars, survey respondents had this to say:
- Most saleable Hong Kong actors (in alphabetical order): Jackie Chan (成龍), Chow Yun Fat (周潤發), Andy Lau (劉德華), and Tony Leung (梁朝偉)
- Most saleable Hong Kong actresses (in alphabetical order): Maggie Cheung (張曼玉), Shu Qi (舒淇), Michelle Yeoh (楊紫瓊), and Zhou Xun (周迅)
- Most saleable Hong Kong film directors (in alphabetical order): Peter Chan (陳可辛), Johnnie To (杜琪峰), Wong Kar Wai (王家衛), and John Woo (吳宇森)
Looking to the Asian film industry’s most popular stars, survey respondents chose:
- Most saleable Hong Kong actors (in alphabetical order): Jackie Chan (成龍), Stephen Chow (周星馳), Chow Yun Fat (周潤發), Ge You (葛優), Huang Xiao Ming (黃曉明), Kaneshiro Takeshi (金城武), Andy Lau (劉德華), Lee Jun Ki (李準基), Tony Leung (梁朝偉), and Song Seung Heon (宋承憲)
- Most saleable Hong Kong actresses (in alphabetical order): Cheng Sammi (鄭秀文), Maggie Cheung (張曼玉), Fan Bing Bing (范冰冰), Gong Li (鞏俐), Jeon Ji Hyun (全智賢), Carina Lau (劉嘉玲), Li Bing Bing (李冰冰), Shu Qi (舒淇), Michelle Yeoh (楊紫瓊), Zhang Ziyi (章子怡), and Zhou Xun(周迅)
FILMART, one of Entertainment Expo’s nine multimedia events, opened 22 March and concludes today at the Hong Kong Convention and Exhibition Centre. Asia’s most important film market, FILMART is one of the three most important film markets in the world, along with the American Film Market and Marché du Film, in Cannes.
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Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com