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Chinese Medicine Fair to Spotlight Health Solutions
Conference on Chinese Herbal Medicine Among Highlights

  At a press conference today, MCMIA President Vivien Chou (left) and Executive Committee Chief Executive Dr Vivian Taam Wong introduce the ICMCM 2012, which will run, 16-18 August, at the Hong Kong Convention and Exhibition Centre
8 August 2012 – More than 110 exhibitors and a score of expert speakers will present the latest Chinese medicine products, services and intelligence at the 11th edition of the International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM), which will take place, 16-18 August, at the Hong Kong Convention and Exhibition Centre. 

Jointly organised by the Hong Kong Trade Development Council (HKTDC) and the Modernized Chinese Medicine International Association, the event will be dedicated to trade visitors over the first two days before welcoming the public on 18 August. 

“In view of the growing health consciousness around the world and the increasing demand for health products and services, ICMCM continues as a fair and conference to provide a one-stop trading, shopping and information exchange for Chinese medicine and health products,” said Modernized Chinese Medicine International Association President Vivien Chou, speaking at today’s press conference. “Recognised as one of the world’s leading events of its kind, ICMCM will provide insights into the development of Chinese medicine and health products.” 

Exhibitors and Themes
The fair will feature exhibitors from Canada, Hong Kong, Japan, Korea, Macau, Singapore, Taiwan and the Chinese mainland, with three provinces – Guizhou, Jilin and Qinghai – organising group pavilions.

The exhibition will be divided into the following theme zones: Chinese Medicine, Health Supplements, Healthcare & Therapy, Raw Material, Equipment & Related Services, and Research & Development.

Conference Highlights
A two-day conference under the theme “Chinese Herbal Medicine for Major Disease Burden and Health Promotion,” will discuss the latest findings and applications of Chinese medicine. Topics will include preventive treatment of disease, Chinese herbal medicine for vascular and immunological diseases and the bioactivity and standards of Chinese herbal medicine.

Speakers will come from the mainland, Hong Kong, Japan, Macau, the Netherlands, Singapore, Taiwan and the United States. They will include Professor Li Da-ning, Vice Commissioner of the mainland’s State Administration of Traditional Chinese Medicine, Professor Chen Kai-xian, President of Shanghai University of Traditional Chinese Medicine, Professor Zhang Bo-li, President of Tianjin University of Traditional Chinese Medicine, and Dr David Eisenberg, Associate Professor of Medicine and Public Health at Harvard University. Dr Mei Wang, Director of the Netherlands’ SU BioMedicine, will speak on the first successful registration of a Chinese herbal medicine in the European Union.

Public Participation
A public forum, “Practical TCM Tips to Build a Healthy Life,” will also take place. Practitioners will suggest ways to use Chinese medicine to improve health, including anti-cancer and seasonal diets, bone treatment and acupressure massage.

ICMCM will feature an educational display spotlighting the Lingnan branch of Chinese medicine. Health-enhancing soup will be offered for free tasting. Chinese medical practitioners will also be available for consultation.

Concurrent Events
Running concurrently with ICMCM will be the HKTDC Food Expo (16-20 August) and the HKTDC Hong Kong International Tea Fair (16-18 August). The three fairs will provide a wide variety of sourcing and shopping opportunities for trade buyers and consumers alike.

Fair Websites
International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM): www.hktdc.com/icmcm
HKTDC Food Expo: www.hktdc.com/hkfoodexpo
HKTDC Hong Kong International Tea Fair: www.hktdc.com/hkteafair 

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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