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Brand Vision Highlights Upcoming Hong Kong Optical Fair
Eyewear Design Competition Winners Announced at Fair Press Conference

 

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Results of the 11th Hong Kong Eyewear Design Competition were announced at the press conference today. From left to right: Ho Yan Hei, Student Group First Runner-up and winner of the Greatest Creativity Award; Jenny Tong, Student Group Champion; Tai Cho Yee Mui, Vice President, Hong Kong Optical Manufacturers Association (HKOMA); Hui Leung Wah, President, HKOMA; Raymond Yip, Assistant Executive Director, Hong Kong Trade Development Council (HKTDC); Chow Ching Lam, Vice President, HKOMA; Open Group Champion Ho Ming Hong, and Corporate Group Champion Lee Ka Chun, designer of Arts Optical Co Ltd

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Raymond Yip, Assistant Executive Director of the HKTDC (left), likes the look of “The Monkey King” shades, Second Runner-up in the Student Group.

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Open Group Champion: Ho Ming Hong Title of Design: Red Rope Fate 

Red Rope Fate, by Ho Ming Hong (left), responds to the legend of “the old man in the moon,” who plays matchmaker, using a red rope to tie together the feet of a man and a woman

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Corporate Group Champion: Arts Optical Company Ltd
Designer: Lee Ka Chun
Title of Design: Jade

Lee Ka Chun (left) is the designer behind "Jade," which won Corporate Group Champion honours for Arts Optical Company Ltd

 

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Student Group Champion: Jenny Tong
Title of Design: Butterfly Love

“Butterfly Love,” inspired by “The Butterfly Lovers” fairytale, is the creation of Jenny Tong (left), the Student Group Champion

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Student Group First Runner-up and the Greatest Creativity Award: Ho Yan Hei
Title of Design: Spirit

Ho Yan Hei (left) found inspiration for her innovative “Spirit” design in the Chinese myth of the Monkey King

21 October 2009 – One of Asia’s leading optical events, the HKTDC Hong Kong Optical Fair, welcomes some 510 exhibitors from 22 countries and regions next month at the Hong Kong Convention and Exhibition Centre (HKCEC). 

The 4-6 November fair, which turns 17 this year, offers a wide variety of optical design, manufacturing, retail and related services exhibits. The 2008 event drew more than 10,000 trade buyers from 96 countries and regions. 

Brand Collections
The fair’s new Brand Name Gallery will showcase stylish eyewear in sophisticated surroundings. The zone will promote more than 50 international brand-name collections, including Converse, Hello Kitty, John Varatos, Le Tanneur, Marie Claire, Ted Lapidus, Xenith and Yanagi Gawa Ichiro. Other Gallery highlights include the Visionaries of Style – Enjoy Your Vision in Life Pavilion, featuring elite international eyewear brands. Two Brand Name Gallery eyewear parades will take place on the fair’s opening day. 

Fair highlights include the Retail & Shop Design, Equipment and Technology Section, which covers a variety of point-of-sale equipment and technology and packaging services. 

Exhibit categories range from contact lenses and spectacle cases and accessories to sunglasses, sportswear and safety eyewear, along with packaging materials, state-of-the-art optometric instruments and related equipment and technology. 

Other fair highlights include the seventh Hong Kong Optometric Conference and the 17th Asia-Pacific Optometric Congress, featuring speakers from around the world discussing future industry developments in Asia. A range of topical seminars will also take place. They include the Asia Optic Trend and Market Outlook, and Luxury Optical Retailing in the Chinese Mainland Market, with Puyi Optical CEO Jeffery Yau revealing his company’s successful brand-management strategies. 

Designer Eyes
Results of the 11th Hong Kong Eyewear Design Competition, held in conjunction with the Hong Kong Optical Fair, were also announced at today’s press conference, with Ho Ming Hong’s “Red Rope Fate” taking the Open Group Champion honours. “Without the help of the manufacturer, without the encouragement and kind suggestions from my superior, I would have never come up with what you see here today,” said Mr Ho. 

“There are a lot of beautiful stories in Chinese literature,” said Ho Dao College Student Group Champion Jenny Tong, “and I believe the designs can be more attractive if they are developed from a story that resonates with the wearer.” Her design, “Butterfly Love,” was inspired by the story of “The Butterfly Lovers.” Ho Yan Hei, also of Ho Dao College, was First Runner-up in the Student Group and winner of the Greatest Creativity Award for her “Spirit” design, featuring the flying cloud from the Monkey King legend. “The wearer of the glasses will be associated with the Monkey King’s resourceful, omnipotent and uninhibited image,” said Ms Ho. 

Corporate Group Champion Arts Optical Co Ltd won for “Jade,” designed by Lee Ka Chun. “The most difficult part was to illustrate the patterns and textures by 3D modelling, which took us almost two months to complete,” said Mr Lee. 

The winning designs are shown on the following pages. Winning entries will be displayed at the Hall 1 concourse during the fair. 

At the pre-fair press conference today, a product area displayed the brands of a number of local companies to be featured at the fair. These included Smart Vision (HK) Ltd’s Paulo Pilipe, and Creative Square Ltd’s Deary. 

Running alongside the Optical Fair are the HKTDC Hong Kong International Wine & Spirits Fair and the HKTDC Hong Kong International Medical Devices and Supplies Fair. 

Fair Website:
http://hkopticalfair.hktdc.com/ 

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com

 

 

 

 

 

 

 

 

The 11th Hong Kong Eyewear Design Competition

Open Group  

Champion: Ho Ming Hong
Title of Design: Red Rope Fate

Red Rope Fate responds to the legend of “the old man in the moon,” who plays matchmaker, using a red rope to tie together the feet of a man and a woman. The design expresses the romance behind the legend, with sparkling red crystals mounted on the lenses and across the titanium knot.

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First Runner-up: Cheng Wing Cheong
Title of Design: Samurai

The design was inspired by the legendary Katana, which appears in ancient Japanese legend and is known for its power and sophisticated manufacturing process. The designer brings similar individualism, style and strength to his “Samurai” spectacles.

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Second Runner-up: Lo Kwok Wai
Title of Design: Skill

“Skill” applies traditional Chinese workmanship in the form of paper cutting and the use of dovetail joints, resulting in a pair of sunglasses that blends high style with enduring craftsmanship.

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Third Runner-up: Siu Wing Kit
Title of Design: Xin (Heart)

Knots in Chinese symbolise the linking together of lovers.

 

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Student Group

 

Champion: Jenny Tong
Title of Design: Butterfly Love

“Butterfly Love” is a romantic and stylish response to the “The Butterfly Lovers” fairytale.

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First Runner-up and the Greatest Creativity Award: Ho Yan Hei
Title of Design: Spirit

The power of “Spirit” was inspired by the Chinese myth of the Monkey King, perfectly illustrating the designer’s vision – that modern eyewear can carry with it the spirit of a legend.

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Second Runner-up: Lai Ming Ho
Title of Design: The Monkey King

The design uses the golden ring of the Monkey King’s head as its main theme. The glasses are designed for sports use, with the rubber providing an effective grip and the gold, red and black hues bringing fashionable design to this classic Chinese myth.

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Third Runner-up: Yung Sau Chu
Title of Design: Chinese Knot

The designer worked with the idea of the Chinese knot, regarded as a dragon, to bring his creation to life.

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Corporate Group  

Champion: Arts Optical Company Ltd
Title of Design: Jade

Embraced in Oriental culture for thousands of years, jade symbolises power, status, wealth and even holiness. The stone’s smooth surfaces and flowing lines are smartly echoed in this winning design.

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First Runner-up: Wing Fung Optical International Ltd
Title of Design: Lucky Plume

“Lucky Plume” was inspired by an Oriental legend, the "Peafowl Princess," who fell in love with a prince. Despite the strong objections of the princess’ father, the two lovers eventually find happiness together.

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Second Runner-up: Wing Shing Optical Manufacturers Ltd
Title of Design: The Great Wall

These stainless-steel sunglasses look to the Great Wall of China, its construction details and its architectural pattern, for overall design inspiration.

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Content provided by Hong Kong Trade Development Council