21 Oct 2009
Brand Vision Highlights Upcoming Hong Kong Optical Fair
Eyewear Design Competition Winners Announced at Fair Press Conference
21 October 2009 – One of Asia’s leading optical events, the HKTDC Hong Kong Optical Fair, welcomes some 510 exhibitors from 22 countries and regions next month at the Hong Kong Convention and Exhibition Centre (HKCEC).
The 4-6 November fair, which turns 17 this year, offers a wide variety of optical design, manufacturing, retail and related services exhibits. The 2008 event drew more than 10,000 trade buyers from 96 countries and regions.
The fair’s new Brand Name Gallery will showcase stylish eyewear in sophisticated surroundings. The zone will promote more than 50 international brand-name collections, including Converse, Hello Kitty, John Varatos, Le Tanneur, Marie Claire, Ted Lapidus, Xenith and Yanagi Gawa Ichiro. Other Gallery highlights include the Visionaries of Style – Enjoy Your Vision in Life Pavilion, featuring elite international eyewear brands. Two Brand Name Gallery eyewear parades will take place on the fair’s opening day.
Fair highlights include the Retail & Shop Design, Equipment and Technology Section, which covers a variety of point-of-sale equipment and technology and packaging services.
Exhibit categories range from contact lenses and spectacle cases and accessories to sunglasses, sportswear and safety eyewear, along with packaging materials, state-of-the-art optometric instruments and related equipment and technology.
Other fair highlights include the seventh Hong Kong Optometric Conference and the 17th Asia-Pacific Optometric Congress, featuring speakers from around the world discussing future industry developments in Asia. A range of topical seminars will also take place. They include the Asia Optic Trend and Market Outlook, and Luxury Optical Retailing in the Chinese Mainland Market, with Puyi Optical CEO Jeffery Yau revealing his company’s successful brand-management strategies.
Results of the 11th Hong Kong Eyewear Design Competition, held in conjunction with the Hong Kong Optical Fair, were also announced at today’s press conference, with Ho Ming Hong’s “Red Rope Fate” taking the Open Group Champion honours. “Without the help of the manufacturer, without the encouragement and kind suggestions from my superior, I would have never come up with what you see here today,” said Mr Ho.
“There are a lot of beautiful stories in Chinese literature,” said Ho Dao College Student Group Champion Jenny Tong, “and I believe the designs can be more attractive if they are developed from a story that resonates with the wearer.” Her design, “Butterfly Love,” was inspired by the story of “The Butterfly Lovers.” Ho Yan Hei, also of Ho Dao College, was First Runner-up in the Student Group and winner of the Greatest Creativity Award for her “Spirit” design, featuring the flying cloud from the Monkey King legend. “The wearer of the glasses will be associated with the Monkey King’s resourceful, omnipotent and uninhibited image,” said Ms Ho.
Corporate Group Champion Arts Optical Co Ltd won for “Jade,” designed by Lee Ka Chun. “The most difficult part was to illustrate the patterns and textures by 3D modelling, which took us almost two months to complete,” said Mr Lee.
The winning designs are shown on the following pages. Winning entries will be displayed at the Hall 1 concourse during the fair.
At the pre-fair press conference today, a product area displayed the brands of a number of local companies to be featured at the fair. These included Smart Vision (HK) Ltd’s Paulo Pilipe, and Creative Square Ltd’s Deary.
Running alongside the Optical Fair are the HKTDC Hong Kong International Wine & Spirits Fair and the HKTDC Hong Kong International Medical Devices and Supplies Fair.
Please contact the HKTDC's Corporate Communication Department:
Tel: (852) 2584 4216
About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com
The 11th Hong Kong Eyewear Design Competition
The 11th Hong Kong Eyewear Design Competition