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Big Buyer Increase at Third Lifestyle Expo in Warsaw
Hong Kong, Guangdong Consumer Products in the Polish Spotlight


Taking part in the opening ceremony, 21 September, for the third Lifestyle Expo in Warsaw are (left to right): HKTDC Director Europe Lore Buscher; Secretary of State for Economy in the Chancellery of the Polish President Olgierd Dziekonski; HKTDC Deputy Executive Director Benjamin Chau; Member of Parliament and Vice Chairman, Polish-Chinese Parliamentary Group Alicja Olechowska; Ambassador of the People's Republic of China in Poland Sun Yuxi; Deputy Director of the Department of Foreign Trade and Economic Cooperation of Guangdong Province Zhu Zenan; and Miss Hong Kong finalist Hyman Chu  


Touring the expo are (left to right) HKTDC Deputy Executive Director Benjamin Chau; Deputy Director of the Department of Foreign Trade and Economic Cooperation of Guangdong Province Zhu Zenan; and Secretary of State for Economy in the Chancellery of the Polish President Olgierd Dziekonski 


Miss Hong Kong finalist Hyman Chu (third from left) takes part in an expo product parade showcasing fashion from Hong Kong and Guangdong




Miss Hong Kong finalist Hyman Chu serves as a Hong Kong ambassador at Lifestyle Expo in Warsaw 

27 September 2011 – More than 3,300 buyers visited Lifestyle Expo in Warsaw, which ended 23 September after a three-day run in the Polish capital. Trade buyers increased nearly 18 per cent over last year’s totals, reflecting the global economic shift and growing interest in Asia.

Largest Expo Yet
The third Lifestyle Expo in Warsaw featured more than 240 Hong Kong and Guangdong companies, making it the largest lifestyle expo to date in Warsaw and the biggest lifestyle show ever organised by the Hong Kong Trade Development Council (HKTDC). The HKTDC produced the expo together with the Department of Foreign Trade and Economic Cooperation of Guangdong Province (DOFTEC).

Exhibitors showcased a variety of lifestyle products, including consumer electronics, gifts and premium items, household products and electrical appliances, and middle-to high-end fashion and accessories.

Opening Doors
At the expo’s opening ceremony, Olgierd Dziekonski, Secretary of State for Economy in the Chancellery of the Polish President, said the expo “opens the door for future cooperation – a great way to build long-term trade relations.”

HKTDC Deputy Executive Director Benjamin Chau, who was also there for the opening, agreed. “More than products, Lifestyle Expo connects buyers and suppliers through practical business seminars and business-matching services covering a wide variety of industries.”

Some 722 business-matching meetings were arranged for the 402 buyers who took part in the onsite service offered at the event, held at Warsaw’s International Expocentre Expo XXl.

The expo’s big buyer boost underlines the increased cooperation between Hong Kong and Poland. Trade between the two economies was up 21 per cent, to US$874 million, last year. In the first seven months of this year, trade has continued to grow, up 16 per cent, year-on-year.

Economic and trade exchanges between Guangdong and Poland have also seen soaring growth, according to Zhu Zenan, Deputy Director of the Department of Foreign Trade and Economic Cooperation of Guangdong Province (DOFTEC). “Total trade between our province and Poland represented 31.8 per cent of the trade between China and Poland in 2010,” he said. 

Polish buyers responded to the expo with enthusiasm. Mobile Technologies General Director Rafal Maciejewski said his company has participated every year since the inaugural edition in 2009. “Every year I make several new business contacts with companies from Hong Kong and China, and I’m able to build new business links to import products to Poland,” he said. “In the future I would like to begin a cooperation based not only on importing products, but also on exporting our original Polish products to China.” 

“Quality and Prices”
Lifestyle Expo in Warsaw also attracted delegations from neighbouring countries, including Lithuania, Ukraine, Hungary, Russia and the Czech Republic. Russia’s Abul Khan, Marketing Manager of Test Ltd, was at the expo for the “quality and prices” of Hong Kong’s electronics products. “The Lifestyle Expo in Warsaw is a chance for me to look for electronic products like mobile phones and laptops,” he said. 

Exhibitors Enthusiastic
Expo exhibitors were encouraged by the buyer response. “We are already exporting more than 90 per cent of our products to overseas markets, and are now looking for a chance to do business in the Polish market,” said Linkfair Hong Kong Ltd General Manager Yolanda Lau, whose company is a leading stainless steel manufacturer. 

Hong Kong’s Cattivo Jewelry Co Ltd was participating for the first time at Lifestyle Expo in Warsaw. Creative Head and Manager Thomas Tjiong said he had received orders on the expo’s first day and that buyer interest in the company’s jewellery was strong. 

Lifestyle Expo in Warsaw is one of the HKTDC’s signature emerging-market events. Previous lifestyle expos have taken place in Budapest, Hungary, and Mumbai, India. In March 2012, the HKTDC will organise Lifestyle Expo in Jakarta, the Indonesian capital.

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Victor Paddy
Tel: (852) 2584 4517
Email: victor.paddy@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

The Department of Foreign Trade and Economic Cooperation of Guangdong Province (DOFTEC) carries out policies governing foreign trade, economic cooperation, foreign investment, port management and the management of economic and technology development zones.

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