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Better Living Expo to be Launched in July 2011
New Fair to Showcase Lifestyle Products and Services


HKTDC Deputy Executive Director Benjamin Chau (left) and PCES Managing Director Eddie Leung (right) today signed a memorandum of agreement to jointly launch a new trade fair, “Better Living Expo,” in July 2011




HKTDC Deputy Executive Director Benjamin Chau told a press conference today that the new fair would target lifestyle products and services




PCES Managing Director Eddie Leung expects that the trade fair partnership could help the development of Hong Kong’s exhibition industry


29 November 2010 – A new trade show, “Better Living Expo,” will debut next July at AsiaWorld-Expo. Organised by the Hong Kong Trade Development Council (HKTDC) and private fair developer Paper Communication Exhibition Services (PCES), the 22-24 July show will feature lifestyle products and services in such areas as beauty and well-being, hobbies and learning, back-to-school products and value shopping. 

The two organisations signed a memorandum of agreement today. “The new lifestyle-focused event is our next marketing-style fair. It follows the launching of the HKTDC Hong Kong International Wine & Spirits Fair in 2008 and the Hong Kong International Tea Fair in 2009,” said HKTDC Deputy Executive Director Benjamin Chau. 

“Hong Kong is a regional trendsetter, with a cosmopolitan lifestyle that has an extraordinary influence on the Chinese mainland and other parts of Asia,” said Mr Chau. With such advantages, the new show could be an ideal platform for exhibitors to promote their lifestyle products and services, according to Mr Chau. 

“Most local SMEs are doing business related to our daily life. For these companies, especially those newly established, the Better Living Expo can help them launch new products and build their brand image,” he said. 

Mainland Target
“The new fair will target both local and mainland markets, and can help exhibitors keen on expanding their business into the mainland,” Mr Chau added. “We also expect local and mainland traders to look for well-received products and services at the new expo, creating opportunities for future partnerships.”

Although essentially a trade fair, Better Living Expo will also open to the public. Mr Chau said visitor reactions could provide a boost for the products featured at the show, enhancing the overall promotional impact of the expo.

“Based on the principles of shared investment, shared operation and shared responsibilities, we expect our cooperation with the HKTDC can help the development of Hong Kong’s exhibition industry,” PCES Managing Director Eddie Leung said. “In addition, we believe the new show can benefit exhibitors as well as buyers and visitors.”

The HKTDC and the PCES will consider arranging transportation for buyers and visitors in order to help them visit the show. Details will be available in due course.

Enhancing Hub Role
The HKTDC organises seven fairs with other organisers. They include the Hong Kong International Stationery Fair, the Hong Kong International Printing and Packaging Fair, the Hong Kong International Tea Fair and Eco Expo Asia.

“In addition to Better Living Expo, the HKTDC will continue to explore new exhibition opportunities with other fair organisers to help maximise the use of the AsiaWorld-Expo,” said Mr Chau. “We believe that such cooperation will strengthen the city’s exhibition industry, enhancing Hong Kong’s role as a regional exhibition hub.”

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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