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Better Living Expo Opens to Sourcing, Entertainment
New Cooking Zone, Specialty Areas Among Fair Highlights

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An eager crowd of buyers and visitors opened Better Living Expo this morning. The show, organised by the Hong Kong Trade Development Council and Paper Communication Exhibition Services, continues through 22 July at AsiaWorld-Expo
   
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Pet supplies are among the lifestyle products and services on display by the show’s nearly 300 exhibitors. One of them, Wellon (booth 3-B18), offers cooling vests and other pet-friendly products
   
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Fair exhibitor Amazing Delights (booth 3-D29) is promoting its new healthy moon cake, made with American figs. The company says the cake is made with natural fructose, and is rich in anti-oxidants and calcium, and low in sodium
   
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This electronic flowerpot, from I Love Plant (booth 6-C12), provides a simple and convenient way of planting. A variety of seeds are available, including marigold, mini-tomato, chilli pepper, basil and lemon balm
   
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Art Vocation (booth 6-C21), located at the expo’s Hobbies and Learning Zone, helps children get creative and have fun

   
Takki Wong, Stephanie Cheng, HotCha
  Takki Wong, Stephanie Cheng, HotCha
Pop stars (left to right) Takki Wong and Stephanie Cheng, and the HotCha group singers were featured in Metroinfo FM99.7’s live broadcasting show at the fairground
   
20 July 2012 – The second edition of the Better Living Expo opened today with nearly 300 exhibitors and an expanded range of lifestyle products and services. The show, organised by the Hong Kong Trade Development Council (HKTDC) and Paper Communication Exhibition Services (PCES), continues until 22 July at AsiaWorld-Expo.

Cooking and Dining
The expo, open to public and trade visitors, provides a showcase of lifestyle products and services in a setting where exhibitors can gather instant customer feedback. Highlights include a new specialty area, "Cooking and Dining." It joins three returning areas featuring beauty, well-being & senior products, hobbies and learning, and value shopping. And new specialty areas Designer Corner, Fine Wine Galleria and Handicraft Corner offer expanded sourcing options for trade visitors, while providing new ideas to the public.

The expo is also showcasing a variety of quality local brands, including A-Fontane, German Pool, Kinox, Profilia and Tung Fong Hung.

Magic and Martial Arts
More than 60 events, including live radio shows, tai chi and Frisbee exhibits, as well as painting and musical performances, will take place over the fair’s three days.

Expo seminars cover topics ranging from organic food and healthy eating to setting up an e-business and planning overseas travel. Public events include demonstrations of fencing, rope skipping, tattooing and balloon twisting, as well as pu’er tea appreciation. Also on offer are illusionists from Eddy's Magic and Magicman Marvin Lam. Model car "drift" racing, a popular competition last year, is another highlight.

Lucky Draw
The expo’s lucky draw prizes are valued at more than HK$250,000, including fitness equipment worth HK$20,000 from Fitboxx, a diamond pendant worth more than HK$10,000 from Mabelle, hotel gift vouchers and more.

The Better Living Expo is taking place concurrently with the HKTDC Hong Kong Book Fair, which runs 18-24 July at the Hong Kong Convention and Exhibition Centre. A free shuttle bus service runs between the AWE and the HKCEC.

Fair Website
http://www.betterliving-expo.com/

Hours
20-22 July (Friday-Sunday) 11am-7pm

Admission (open to the public by ticket only)
Adults: HK$25
Children: HK$10 (for children under 1.22m tall or primary school students)
Family: HK$50 (maximum two adults and three children under 1.22 tall or primary school students)
Free admission for children under three and adults over 65
Tourists: HK$5 (must present travel document)
Disabled: HK$5 (must present "Registration Card for Persons with Disabilities")
Book Fair Visitors: HK$5 (must present Book Fair tickets)

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Carrie Lee
Tel: (852) 2584 4238
Email: carrie.kl.lee@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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Content provided by Hong Kong Trade Development Council