20 July 2012
Better Living Expo Opens to Sourcing, Entertainment
New Cooking Zone, Specialty Areas Among Fair Highlights
Cooking and Dining
The expo, open to public and trade visitors, provides a showcase of lifestyle products and services in a setting where exhibitors can gather instant customer feedback. Highlights include a new specialty area, "Cooking and Dining." It joins three returning areas featuring beauty, well-being & senior products, hobbies and learning, and value shopping. And new specialty areas Designer Corner, Fine Wine Galleria and Handicraft Corner offer expanded sourcing options for trade visitors, while providing new ideas to the public.
The expo is also showcasing a variety of quality local brands, including A-Fontane, German Pool, Kinox, Profilia and Tung Fong Hung.
Magic and Martial Arts
More than 60 events, including live radio shows, tai chi and Frisbee exhibits, as well as painting and musical performances, will take place over the fair’s three days.
Expo seminars cover topics ranging from organic food and healthy eating to setting up an e-business and planning overseas travel. Public events include demonstrations of fencing, rope skipping, tattooing and balloon twisting, as well as pu’er tea appreciation. Also on offer are illusionists from Eddy's Magic and Magicman Marvin Lam. Model car "drift" racing, a popular competition last year, is another highlight.
The expo’s lucky draw prizes are valued at more than HK$250,000, including fitness equipment worth HK$20,000 from Fitboxx, a diamond pendant worth more than HK$10,000 from Mabelle, hotel gift vouchers and more.
The Better Living Expo is taking place concurrently with the HKTDC Hong Kong Book Fair, which runs 18-24 July at the Hong Kong Convention and Exhibition Centre. A free shuttle bus service runs between the AWE and the HKCEC.
20-22 July (Friday-Sunday) 11am-7pm
Admission (open to the public by ticket only)
Children: HK$10 (for children under 1.22m tall or primary school students)
Family: HK$50 (maximum two adults and three children under 1.22 tall or primary school students)
Free admission for children under three and adults over 65
Tourists: HK$5 (must present travel document)
Disabled: HK$5 (must present "Registration Card for Persons with Disabilities")
Book Fair Visitors: HK$5 (must present Book Fair tickets)
Please contact the HKTDC's Corporate Communication Department:
Tel: (852) 2584 4238
About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com
Follow us on Twitter @HKTDC