16 Oct 2008
Best Small Business Website Award Goes to hktdc.com
The hktdc.com’s Webcast also Picks up Awards in Three Categories
16 October 2008 - The new online marketplace of the Hong Kong Trade Development Council (HKTDC) has won an award from the Web Marketing Association for outstanding achievement in website development. The website, hktdc.com, received the 2008 WebAward in the category of Best Small Business Website, receiving the highest marks in all attributes.
A panel of independent Internet experts judged nominations based on several key criteria, including design, interactivity, content, technology, innovation and ease-of-use to target audiences. The hktdc.com's webcast was also awarded Standards of Excellence in three categories: B2B, Broadcasting and Events.
Launched in July, hktdc.com helps some 700,000 registered buyers connect with more than 100,000 quality suppliers from around the world. The website is integrated seamlessly with the HKTDC's other two core sourcing platforms: its international trade fairs and its specialised product magazines. "Integrating the three platforms creates a 24/7 virtual exhibition, allowing buyers to research and source products and services before and after the trade fairs," said Clare Wong, HKTDC Director of Publications and E-Commerce.
Suppliers' information on the website has been verified by third-party authentication companies, including Dun and Bradstreet. "In making improvements to our online marketplace, we focused on how best to help buyers differentiate one supplier from the next," Ms Wong said. "The fact that these suppliers are exhibitors of HKTDC trade fairs, or advertisers in our specialised product magazines, should give buyers of our online service the confidence that these companies are credible and trustworthy."
"It's sometimes difficult to organise such a wide variety of information, especially when there is so much content to pass along. I think that a good job has been done here in doing that," noted one of the judges.
"Quite well presented, given the extremely comprehensive content that is accessible," said another judge.
In a further integration of HKTDC's online service and trade fairs, buyers can also take advantage of the new hktdc.com Customised Sourcing Service. Buyers simply enter a product keyword via a PDA, and our staff at the fairground will provide a suppliers list free of charge. The service helps buyers find the right suppliers faster and more precisely.
From April to October, the innovative service has been used by more than 43,000 buyers, including many who attended the recently concluded Hong Kong Electronics Fair (Autumn Edition) 2008; four million referrals were made to exhibitors and suppliers.
The revamped website has drawn ringing endorsement from end users: "The improvements to the site are excellent," said Australian buyer Ron Craig. "It's more user friendly, with quicker access to preferred suppliers, and the search-refining process is great," he added.
"It has provided my company with a useful site for sourcing suppliers, helping us make our most important decisions," said African buyer Ambrose Igbojionu.
Since its revamp this year, hktdc.com has earned recognition from two other groups. It received the Silver Prize Web Care Award from the non-profit group iProA, and the Best SMB Partner in the Trade Portal category from SMBWorld Awards, organised by SMBWorld and Computerworld.
Please contact the HKTDC's Corporate Communication Department:
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About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.hktdc.com