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Berlin Award Helps Frame New Era for Hong Kong Films
Award-Winning Film-makers Say Story Was Key to International Success

12 March 2010 – Award-winning Hong Kong film-makers Alex Law and Mabel Cheung say their recent success at the Berlin International Film festival was due to the quality of the story they told on screen. 

The husband-and-wife team behind the new movie Echoes of the Rainbow, which opened for general release in cinemas last night, said they hope people will remember the film for decades because of the quality of the tale it tells. 

“I think that the emotions are true, the relationships are true,” said Mr Law when asked about the film’s international success. “I suppose when you have true relationships, true emotions, they tend to transcend national boundaries.” Mr Law and Ms Cheung made their remarks in an 8 March interview with the Hong Kong Trade Development Council (HKTDC).

Bearing Testimony to the Past
Last month, Echoes of the Rainbow won the Crystal Bear for best film in the Generation Kplus category at the Berlin International Film Festival. Ms Cheung was producer and Mr Law directed the autobiographical account of Mr Law’s experiences growing up in Hong Kong.

The movie’s general release coincides with vigorous debate about plans to redevelop the setting for the film. Hong Kong’s building professionals and members of the public have appealed to government officials to consider preserving a cluster of the 1950s-era tenements along Wing Lee Street in the city’s Central district, which served as the production’s primary location.

“We couldn’t find any street like that in Hong Kong anymore – so we were thinking maybe we’ll move the film to Malaysia or Guangzhou,” said Ms Cheung, adding that when they learned about plans for Wing Lee Street they wanted to capture it on screen before it was redeveloped.

FILMART Screenings
Echoes of the Rainbow will also compete in the Hong Kong Film Awards on 18 April. The awards are part of Entertainment Expo, the region’s leading entertainment industry event. Being held from 22 March to 18 April, the expo is a multimedia extravaganza that brings together nine events covering film, television, digital entertainment and music.

The expo also includes the Hong Kong International Film and Television Market (FILMART), one of the world’s top three events of its kind in terms of exhibitor numbers. FILMART is expected to attract more than 540 exhibitors from 29 countries and regions to the Hong Kong Convention and Exhibition Centre. The 22-25 March event, organised by the HKTDC, will feature more than 250 film screenings and 60 seminars and networking sessions.

Related Webcast

Broadcast-quality clips from the interview will be available on www.thenewsmarket.com/HKTDC later today.

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

Related Websites
Entertainment Expo: www.eexpohk.com
FILMART: http://www.hktdc.com/hkfilmart

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com




Content provided by Hong Kong Trade Development Council