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Beijing Olympics 2008 a plus to the gift and premium industry

The Beijing Olympics 2008 will bring more business to the gift and premium industry, says an industry survey conducted during the Hong Kong Gifts and Premium Fair this week (April 28 - May 1).

The survey conducted by Synovate Research Consultancy was commissioned by the Hong Kong Trade Development Council (TDC). A total of 236 exhibitors and 320 buyers were interviewed.

Players said Beijing Olympics would increase product demand, product variety and would be favourable for them to expand their sales network.

Most of the respondents (over 80%) are aware of "green sourcing", and are looking for more green products in the next three years.

Respondents said they now pay more attention to products that use recyclable and bio-degradable materials.

Half of the interviewed buyers, however, said they found it difficult to source green products in the Asia Pacific region.

63% of interviewed exhibitors said business would be better than 2004, while 67% of interviewed buyers said business in 2005 should be better than 2004.

Buyers expect the Chinese mainland (45%) to have the biggest growth in retail market, followed by Western Europe (32%), the US (29%) and emerging markets (21%). The average growth rates in these markets are 23%, 16%, 14% and 19% respectively.

Organised by the TDC, the annual Hong Kong Gifts and Premium Fair is the largest of its kind in Asia. This year, more than 3,500 exhibitors from around the world took part in the four-day fair. Concluded today (May 1), the fair has attracted a total of 54,853 buyers, with 27,618 of them coming from outside Hong Kong.

The next event will be held from April 28 - May 1, 2006 at the Hong Kong Convention and Exhibition Centre.


For media enquiries, please contact Katherine Chan of TDC's Corporate and Media Communciation Department at 2584 4537.

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Content provided by Hong Kong Trade Development Council