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Asia's largest Houseware Fair opens today in Hong Kong

Picture shows (left to right) Fair Organising Committee Chairman Jeffrey Lam, Financial Secretary Henry Tang and TDC Executive Director Fred Lam officiating at the opening ceremony of the Hong Kong Houseware Fair today (April 21).
TDC supports Hong Kong companies to develop OBM business (Original Brand Manufacturing). The sophisticated setting at the Hall of Elegance highlights the quality of many top brand s at the exhibition.
Exhibitors are coming from 36 countries and regions, making the fair a highly internationalized one. Picture shows officiating guest Henry Tang visiting the booth of an Italian company.
A total of 31,000 buyers visited last year’s fair. TDC Assistant Executive Director Benjamin Chau said he is confident that more buyers will come to visit the show.

Over 2,300 companies from 36 countries and regions converged in Hong Kong to showcase high-end houseware products at the Hong Kong Houseware Fair, which is being held from today (April 21) to April 24 at the Hong Kong Convention and Exhibition Centre.

Financial Secretary Mr. Henry Tang officiated at the opening ceremony of the fair. The fair is orgainsed by the Hong Kong Trade Development Council (TDC).

Speaking at the opening ceremony, Chairman of the Fair Organising Committee, Mr. Jeffrey Lam, said Hong Kong's role in the vibrant houseware industry continues to prosper.

"We continue to emphasise original design and creative thinking with many companies launching their own brands and others providing premium design services to international clients," said Mr. Lam.

"The trend towards licensing in houseware products has been a good one, as we can capitalise on our strong track record in protecting intellectual property rights," Mr. Lam added.

Hong Kong's Houseware exports to the world totalled US $22 billion in 2005. Major markets include the US, the Chinese mainland, Japan, Germany and the UK.

This year the fair has expanded its scale and product variety to meet the growing demand of high-end houseware products.

Upmarket collections with unique designs from 27 exhibitors are on show at the Hall of Elegance. The sophisticated setting at the Hall highlights the brand images of exhibitors from Hong Kong, Australia, Belgium, Canada, Germany, Spain, UAE, Chinese mainland and Taiwan.

The Central Display Area at Atrium One is dedicated to displaying the best and finest Hong Kong houseware products. The theme of the display is "Hong Kong - Where Good Ideas Turn to Reality". Products are lined up under four themes, namely True Blue, Innocent Pleasures, Natural World and Tradition of Luxury.

Other exhibit categories include small electrical appliances, kitchenware and gadgets, health & personal care items, hardware & DIY products, artificial flowers, bathroom accessories, cleaning & supplies, furniture, home decorations, household textile, lighting etc.

TDC has organised 70 buying missions to Hong Kong. About 1,500 companies or 2,600 VIP buyers from 31 countries and regions are invited to visit the Hong Kong Houseware fair.

These include Sharper Image, Sur La Table, National Wholesale Liquidator and Z Gallerie from the US, Cantire in Canada, Metro from Germany, Red Cats from France, General Trade Spa from Italy, Jumbo SA from Greece, Nitori, Imamu Corp and Entrex from Japan.

Mainland buying offices for Walmart, Carrefour, B&Q, Home Depot, as well as major chain stores and online shops have sent representatives to the fair.

Additional services are offered for buyers. Shuttle buses will be running from the Hong Kong International Airport to the exhibition venue and major hotels in Admiralty, Causeway Bay and Tsimshatsui every 15 minutes.

Lucky draws are held throughout the fair period. Lucky buyers could bring home gift vouchers, jewellery and many others. Local buyers also have the opportunity to win a prize of an air-ticket to visit a trade show in Germany.

Buyers who join the fair's Wheel of Fortune game will be able to win a free cup of cappuccino, a glass of sparkling wine or special gourmet dishes of the day from renowned restaurants in Hong Kong. Delicacies include roast goose from Yung Kee Restaurant, wonton noodles from Mak's, pastries from the Four Seasons Hotel or egg tarts from Golden Bauhinia Restaurant.

Other highlights of the fair include:

Seminars - Industry experts will share their insight on "Colour & Home Decoration Trends" and "Keys to Enhancing Product Competitiveness through an Effective Quality Management System"

Industry Survey - Buyers and exhibitors are interviewed on product and market trends. Findings will be announced on the last day (April 24).

Sponsors of the Hong Kong Houseware Fair are Federation of Hong Kong Industries, Hong Kong General Chamber of Commerce, The Chinese General Chamber of Commerce, The Chinese Manufacturers' Association of Hong Kong, The Hong Kong Exporters' Association, The Indian Chamber of Commerce Hong Kong and Trade and Industry Department, HKSAR Government.

*****

References:
Fair website - www.hkhousewarefair.com/chi/
HK Houseware Industry Profile - www.tdctrade.com/main/industries/t2_2_44.htm

For press enquiries, please contact Mr. Lawrence Yau or Miss Beatrice Lam at 2584 4510 / 2584 4049

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Content provided by Hong Kong Trade Development Council