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Asia’s Top Fashion Industry Events Open in Hong Kong
International Talent on Hand for Fashion Week and World Boutique

18 January 2010 – Asia’s largest fashion events opened today in Hong Kong, showcasing the industry’s newest collections, looks and products and attracting nearly 2,000 exhibitors from 30 countries and regions – a 17 per cent increase over last year. The HKTDC Hong Kong Fashion Week for Fall/Winter 2010 and the HKTDC World Boutique, Hong Kong 2010 continue through 21 January at the Hong Kong Convention and Exhibition Centre (HKCEC). 

Close to 5,000 buyers, representing nearly 120 buying missions from 39 countries and regions are taking in the two fairs, organised by the Hong Kong Trade Development Council (HKTDC). 

The twin events offer 25 fashion shows and 10 special-topic seminars, including a forecast of 2011-2012 Fall/Winter fashion influences by French trend research and design agency Promostyl. Carlin International, Fashion Snoops, Peclers Paris and WGSN are also presenting seminars. 

International Talent
Fair highlights include the Hong Kong Fashion Extravaganza, featuring the design talent of Hong Kong’s Dorian Ho, the mainland’s Guo Pei and Frankie Xie and Tokshikazu Iwaya from Japan. Sharing sessions will be organised with Ms Guo on 18 January and Mr Xie on 19 January.  

World Boutique also includes such global fashion names as Vivienne Westwood, which will take the spotlight at a 20 January runway show of the label's latest collection. The Underground Quarter by Londonedge and Spanish fashion brand MANGO are attending the fair for the first time. 

MANGO Board Member and Executive Vice President of International Expansion Isak Halfon is hosting a seminar, 20 January, about the opportunities for retail fashion in the Chinese mainland. The mainland itself has a strong new presence at the Quanzhou Pavilion, and the Netherlands is hosting a country pavilion for the first time. 

Designers and Brands
House shows are being organised by designers Ali Charisma, Ika and William Tang as well as by the brand Moiselle. Past winners of the Hong Kong Young Fashion Designers’ Contest will also be featured in a show. This year the contest will be held 19 January, with 17 young designers competing for four awards to be selected by a judging panel that includes Andreas Kronthaler, Creative Director of Vivienne Westwood. 

On 21 January, Mr Kronthaler will share details about the company’s success at a seminar called “Westwood Kingdom Decoded.” Fashion Week is also showcasing industry trends at two new zones – Testing, Certification & Inspection and Intimate Wear, while the popular Emporium de Mode and World of Fashion Accessories zones return. 

The finale of Fashion Week and World Boutique will take place on 21 January, at 6:30pm, when the Hong Kong Apparel Society stages the semi-finals of the Fashion World Talents Awards. 

Related Links
Hong Kong Fashion Week for Fall/Winter: http://hktdc.com/hkfashionweekfw
World Boutique, Hong Kong: http://worldboutiquehk.hktdc.com/

Content provided by Hong Kong Trade Development Council