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Asia’s Largest Licensing Show Opens Monday
Show’s 10th Edition to Feature Over 500 Licensing Properties


Wennie Wong, Business Development Manager, Hasbro, Raymond Choy, Founder, Toy2R Ltd, Raymond Yip, Assistant Executive Director, HKTDC, and Winter Yuen and Jennifer Chan, Senior Licensing Managers, the Promotional Partners Group Ltd, display a variety of products at a media luncheon yesterday. The luncheon presented highlights of the HKTDC Hong Kong International Licensing Show, which opens Monday




Video game Angry Birds, created by Rovio Entertainment Ltd, will make its debut at the Licensing Show. Company Senior Vice-President Henri Holm will speak at the Asian Licensing Conference on 11 January

6 January 2012 – More than 170 exhibitors from 16 countries and regions, a new exhibitor record, will take part in the 10th HKTDC Hong Kong International Licensing Show, 9-11 January, at the Hong Kong Convention and Exhibition Centre (HKCEC). The Licensing Show is expected to draw more than 15,000 global buyers representing a wide spectrum of industries, from jewellery, fashion and toys, to sports and entertainment. 

Trademark Variety
The show will feature more than 500 properties, ranging from animation and film to fine art and fashion brands. Debuting at the show will be animated icons from video game ''Angry Birds,'' as well as the Chinese mainland’s “Shan Mao” and South Korea’s ''Pororo the Little Penguin.''

The show will include German and Vietnamese companies for the first time, while the mainland, Japan, South Korea, Thailand and the United Kingdom will organise pavilions.

Asia’s Licensing Hub
This year’s show follows the enthusiastic response to the inaugural Business of IP Asia Forum (BIP Asia), held last month in Hong Kong. At the forum, some 700 IP professionals and business leaders from all over the world gathered to discuss the latest regional developments and opportunities in intellectual property.

With its trusted intellectual property protection regimen, free flow of information, abundance of services professionals and deep connections with the mainland, Hong Kong has become an important base for licensing companies. Local agents acquire brands and licensed properties from across the world, international IP owners use Hong Kong to tap the mainland market, and mainland enterprises buy globally through Hong Kong.

China Opportunities
The mainland’s growing licensing market was worth US$3.1 billion in 2009, one-fifth of Asia’s total and second in the region, after Japan. Despite an 11 per cent drop in the global licensing market in 2009, licensing on the mainland grew nine per cent. And China’s 12th Five-Year Programme, which emphasises the upgrading of enterprises, should ensure a continuing expansion of demand for licensing on the mainland.

Conference Spotlight
The three-day Asian Licensing Conference will launch a new plenary session – “Licensing and the Flourishing Region: Asia.” Prominent speakers will include representatives from Sanrio Co Ltd, Disney Consumer Products (Greater China) and Sony Pictures Consumer Products.

Another fair highlight will be the eighth Premier Asian Licensing Awards Presentation Ceremony. Recognising the achievements of Asian brands and licensed properties, this year’s Licensing Awards attracted a record 263 nominations from 11 countries and regions.

Concurrent HKCEC Events
The Licensing Show will be held alongside the HKTDC Hong Kong Toys and Games Fair, the largest of its kind in Asia, the HKTDC Hong Kong Baby Products Fair and the Hong Kong International Stationery Fair.

Fair Websites
HKTDC Hong Kong International Licensing Show: http://www.hktdc.com/hklicensingshow
HKTDC Hong Kong Toys & Games Fair: http://www.hktdc.com/hktoyfair
HKTDC Hong Kong Baby Products Fair: http://www.hktdc.com/hkbabyfair
Hong Kong International Stationery Fair: http://www.hkstationeryfair.com

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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