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Asia’s Largest Houseware Fair Opens
Exhibitors from 37 Countries and Regions Taking Part

More than 2,000 buyers from emerging markets are taking part in the HKTDC Hong Kong Houseware Fair, 20-23 April, an increase of more than 50 per cent over last year's show. Assistant Executive Director of the HKTDC Raymond Yip (centre) meets with some of the new market buyers
 
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Iran launched its first group pavilion at the HKTDC Hong Kong Houseware Fair. The traditional Iranian carpet (centre) is valued at US$1million. It took three years and 7,000 hours to make
 
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The fair's World of Pet Supplies has attracted more than 70 exhibitors. Today's pet parade also drew a variety of dog lovers, including actress Cally Kwong (centre) and her best friend Cash
 
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Hong Kong Polytechnic University, together with Bunhoi Co Ltd, launched a line of eco-friendly products at the fair, including the Solar Energy Plant and Kinetic Energy Lamp

20 April 2009 – Exhibitors from 37 countries and regions, including first-time exhibitors Iran, Israel and Switzerland, are participating in the 24th edition of the HKTDC Hong Kong Houseware Fair, which kicked off today. The largest event of its kind in Asia, the show continues through 23 April, at the Hong Kong Convention and Exhibition Centre (HKCEC) in downtown Wan Chai.

About 106 buying missions consisting of more than 4,000 buyers from 3,233 companies are taking part in the fair.

This year's group pavilions include the Chinese mainland, Germany, India, Indonesia, Italy, Korea, Macau, Malaysia, the Philippines, Taiwan, Thailand, Turkey and Vietnam.

In addition, new group pavilions have been launched by Bangladesh, Brazil, Iran and the mainland's Dehua Porcelain. The Bangladesh pavilion spotlights innovative handicraft and home-decoration products. Carpet distributors at the Iran pavilion feature the artists who created the carpets, together with special carpet-making demonstrations and shows. The Dehua Porcelain pavilion displays the world-renowned, ivory-white porcelain known as "blanc de chine."

Several specialised zones make this year's fair a key stop for the industry. The Hall of Elegance, which has attracted a record 36 exhibitors, houses designer collections and brand names. Posh Corner showcases a broad and eclectic range of home-living items designed to catch the eye and stimulate the imagination.

The Health & Wellness Zone taps into the trend for healthier lifestyles and includes fitness equipment, health and personal care items, spa/aromatherapy, toiletries and "silver-age" products for older consumers.

Creativity is on display at the Paintings & Objets d'Art Zone, which focuses on an array of decorative items for the home.

The World of Pet Supplies targets the increase in pet ownership in many markets and covers a range of pet-related products and services. More than 70 exhibitors, from the mainland, India, Korea and Taiwan are taking part. Another show highlight is the mini-pet parades, which give buyers an up-close view of the latest pet clothing and accessories.

The Home Textile & Carpet Zone presents the latest in curtains, carpets and rugs, towels, bedding, table linen and kitchen items such as aprons and oven gloves. Next April, this popular category will be debut with its own show - the HKTDC International Home Textiles Fair.

The fair includes a seminar, "Lifestyle Design - Use of Eco-Smart Materials and Technology," as well as two forums that take place 22 April: the "Outlook for the Russian Market under the Financial Tsunami" and "Minimising Buyer Risks with Effective Protection for Accounts Receivable."

The Product Demo & Launch Pad provides a promotional platform for companies to introduce their latest ideas, as well as numerous networking activities to bring fairgoers together in a congenial and relaxing environment.

Hong Kong plays a vital role in the global houseware industry. It is an international sourcing centre for a wide range of products, including tableware, kitchenware, cooking/heating appliances and sanitary ware.

In response to intensive competition, many Hong Kong companies are shifting from original equipment manufacturing to original design manufacturing. A few are also developing and marketing their own brands. Many are moving upmarket by using advanced technology in production, providing innovative designs and improving product quality.

In 2008, Hong Kong companies exported household goods worth US$25.5 billion (HK$199.1 billion), with the US, the Chinese mainland and Japan accounting for more than 46 per cent of total exports. In the first two months of 2009, emerging market exports grew significantly, with the Philippines and Saudi Arabia up 43 per cent and 37 per cent respectively over the same period in 2008.

Fair Website
http://hkhousewarefair.hktdc.com/

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:
 

Victor George Paddy       Tel: (852) 2584 4517     Email: victor.paddy@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com



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