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Asia's Largest Houseware Fair Opens Alongside Textile Show
Green Products, New Zones and Pavilions Highlight Fairs


The HKTDC Hong Kong Houseware Fair and the HKTDC Hong Kong International Home Textiles Fair open today at the HKCEC, with 2,300 exhibitors from all over the world showcasing the latest products and services. The organiser has arranged for more than 120 buying missions from 48 countries and regions, including more than 5,700 buyers, to visit the two concurrent fairs


The World of Pet Supplies at this year’s Houseware Fair features a new Pet Food & Supplements section. A representative of the Petzup brand under the PuraPharm (Booth: 1A-C20) label, says many pet owners love their dogs so much they give them supplements intended for human use. Responding to such demand, the company developed a product based on traditional Chinese medicine specially refined for enhanced absorption by canine digestive systems


BAMBOA, a first-time exhibitor at the Houseware Fair (Booth: 1CON-14) has put eco-friendly bamboo homeware in the spotlight. Julia Washbourne, founder of the Hong Kong company, says bamboo releases 35 per cent more oxygen and grows several times faster than ordinary trees, making the plants a more sustainable raw material


Student designs under the Bio Home project, which was launched by the Hong Kong Polytechnic University with Bunhoi Group, are on display at the Houseware Fair (Booth: 1D-D15). Professor Philip Chan, the University’s Deputy President and Provost, says the project nurtures student creative thinking and design abilities at the same time as it promotes their work to hone their international marketing skills


Hong Kong brand Topchoice, which has joined the Houseware Fair for more than 10 years (Booth: 1E-C01), is this year showcasing its new MONO porcelain tableware range exclusively created by UK designer Neil Jeffree. Mr Jeffree has spent the past decade working for major international label Royal Worcester and the Jamie Oliver brand


At the Houseware Fair (Booth: 1E-C27), Green & Associates creative director of C.L. Lam, demonstrates some of the Hong Kong company’s environmentally friendly products made from egg shells as well as byproducts from beer and milk production


Mizunami (Booth: Hall 3D Concourse) is a porcelain association established by six manufacturers from central Japan. Kawaguchi Ichi, Chairman of one of the manufacturers Yamaki Seito, said that the association’s products are primarily sold in Japan, but with business affected by the recent earthquake and tsunami the companies have joined the Houseware Fair for the first time to reach markets on the Chinese mainland as well as in Singapore and Malaysia


Creative Taiwan has organised 12 Taiwanese brands to participate in this year’s Houseware Fair, as well as arranged a new product-launch party at the fairground to showcase Taiwanese designers’ creativity. The Taiwanese exhibitors are located in Hall 5B

20 April 2011 – Asia's largest houseware show and a concurrent home textile fair are underway at the Hong Kong Convention and Exhibition Centre (HKCEC), with 2,300 exhibitors from all over the world showcasing the latest products and services.

The HKTDC Hong Kong Houseware Fair celebrates its 26th anniversary with more than 2,000 exhibitors from 33 countries and regions The HKTDC Hong Kong International Home Textiles Fair has attracted around 230 exhibitors, many offering environmentally friendly products. Both events run until 23 April.

New Pavilion from Japan
Asia's largest houseware fair welcomes a new group pavilion from Japan which will join those from Australia, Bangladesh, Brazil, the Chinese mainland, Germany, India, Indonesia, Italy, Macau, Malaysia, the Philippines, South Korea, Taiwan, Thailand, Turkey and Vietnam.

The fair's Hall of Elegance returns with 40 brand exhibitors, including Topchoice and Longda, one of the world's largest manufacturers of bone china. The hall also features a central product display area under three themes – Natural Beauty, Smart Living and Loving Home.

The fair's World of Pet Supplies returns with over 100 exhibitors and a new section devoted to pet food and supplements. Two pet supplies parades during the fair are allowing buyers to see the latest pet clothing and accessories on the catwalk.

Textiles of Tomorrow
Following its successful debut last year, the textile fair returns with exhibitors from 11 countries and regions: Belgium, the Chinese mainland, Hong, Kong, India, South Korea, Spain, Taiwan and Vietnam, as well as first-time participation from Indonesia, Thailand and Turkey.

Highlights include the Trend Display Area, organised under the themes Modern and Elegant. The section, designed to forecast industry trends, resembles model homes where the latest products can be found.

The fair's Hall of Glamour is back, showcasing offerings at the high end of the market. The hall includes products from Sharda Exports of India and Taiwan's Repar Industrial Corp, as well as Hong Kong exhibitors Delight Textiles Co Ltd and A-Fontane Co Ltd. A-Fontane Co Ltd and Lenzing AG are introducing a new line of bedding made from ProModal, an eco-friendly material.

Going Green
Both events are responding to the growing worldwide demand for environmentally friendly products. The houseware fair features a new Green Living Zone, with items such as biodegradable garbage bags, bamboo bowls and eco-friendly beanbag chairs. The Sustainable Design Inspirations @ Green Living Zone displays a variety of sustainable houseware created by product designers, as well as students from Hong Kong Baptist University. Designers created innovative home products made from used carpets, hangers and banners from previous exhibitions. In addition, a Green Product Display, located in the Hall 1B Concourse, is showcasing green products from exhibitors of both fairs.

Seminars and Networking
The two events offer a variety of seminars and opportunities for networking. Tomorrow, the houseware fair will run 3 seminars on topics including safety and testing, market trends and industry development in the European Union and the United States, as well as green manufacturing and the market potential for eco houseware products.

On day three, the textile show will feature a seminar on popular home textiles available on the mainland.

Global Missions, Rising Exports
The two fairs welcome over 120 buying missions from 48 countries and regions, counting more than 5,700 buyers.

In the first 2 months of 2011, Hong Kong's exports of household textile goods amounted to US$22.9 million, up 10 per cent over the same period last year. The export figure for household goods was valued at US$4.2 billion in the first two months of 2011, up 25 per cent from same period in 2010, with the top five export markets being the US, the mainland, Japan, India and Germany.

Fair Websites
HKTDC Hong Kong Houseware Fair: www.hktdc.com/hkhousewarefair 
HKTDC Hong Kong International Home Textiles Fair: www.hktdc.com/hkhometextilesfair 

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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