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Asia's Largest Gifts Fair Opens Today
With New "Expo Drive Hall" Providing Space for More Exhibitors

From left to right: Chairman of Hong Kong Exporters' Association, Mr Tom Tang, TDC's Council Member and Chairman of Fair Organising Committee of Hong Kong Gifts & Premium Fair, Mr Jeffrey Lam, Secretary for Housing, Planning and Lands, HKSARG, Mr Michael Suen, GBS, JP and TDC's Executive Director, Mr Fred Lam officiating at the opening ceremony of Hong Kong Gifts & Premium Fair.
Colourful and funny radios, clocks and gift items catch the eyeballs of the guests.
An exhibitor introduces plush toys from Germany to guests.

Asia's largest gifts fair opens today (April 28) with a record-breaking number of 3,879 exhibitors from 35 countries and regions, a 10% increase over the previous year. The fair is the second largest fair of its kind in the world.

Organised by the Hong Kong Trade Development Council (TDC) in co-operation with the Hong Kong Exporters' Association, - the Hong Kong Gifts & Premium Fair is being staged at the Hong Kong Convention and Exhibition Centre (HKCEC) in Wanchai from April 28 to May 1.

A new "Expo Drive Hall" opens for business for the first time. It adds an extra 7,000 square metres of exhibition space accommodating an extra 330 exhibitors from the waiting list. Conveniently located near the main entrance along Expo Drive and equipped with professional lighting and ventilation systems, the new hall is a must-see for visitors.

Chairman of the Fair Organising Committee, Mr Jeffrey Lam said at the Opening Ceremony this conversion took place due to strong demand and the long waiting list of exhibitors. The new Expo Drive Hall houses one of the new themed zones, "Kids' World".

Secretary for Housing, Planning and Lands, Mr Michael Suen said at the opening ceremony that the fair has attracted over 100,000 visitors over the past two years and established itself as an important sourcing centre for giftware.

The fair caters for a wide spectrum of industries producing everything from basic items such as stationery and party decorations to sophisticated goods like ceramics and fashion jewellery.

Mr Suen said: "In the face of keen competition in recent years, Hong Kong companies have been moving upmarket by using more advanced technology in production, coming up with innovative designs and attractive packaging as well as improving product quality. Many also develop and market their own brands."

"Hall of Fine Designs", a premier section devoted to showcasing exquisite and upmarket gift items, features 49 exhibitors from Hong Kong, Belgium, Germany and the U.S. in addition, to two new zones:, "Kids' World" and "Ladies' Gifts & Premium" .

Other exhibit categories include advertising gifts & premium, ceramic gifts, consumer electronics, corporate gifts, fashion jewellery & accessories, paper & packaging, party & X'mas decorations, pictures & photo frames, silverware, stationery, toys & sporting goods, travel goods & umbreallas, watches & clocks and general gift items.

TDC has organised over 80 buying missions comprising 2,800 companies or over 5,000 VIP buyers to visit the Fair.

These include representatives of leading department stores and chain stores such as Cantire (China) Limited and Canadian Tire Corporation from Canada, Hobby Lobby Stores Inc. from the U.S., Idee + spiel, KARSTADT, Eurogroup and Metro Group (with MGB HK) from Germany, Nomura Co., Ltd, Fuji Boeki Co., Ltd and Nitori Co. Ltd. from Japan. Representatives of worldwide buying co-ops like Promotional Products Association International (PPAI), International Advertising Gift & Council (IGC) and International Partnership for Premiums & Gifts (IPPAG) are also invited.

Lucky draws will be held throughout the fair period. Local buyers have the opportunity to win an air ticket to visit a gifts trade show in Germany. Buyers can also join the fair's Wheel of Fortune to win special gourmet dishes of the day from renowned restaurants in Hong Kong. Delicacies include roast goose from Yung Kee Restaurant, wonton noodles from Mak's, pastries from the Four Seasons Hotel and egg tarts from Golden Bauhinia Restaurant.

Sponsors of the Hong Kong Gifts & Premium Fair are the Federation of Hong Kong Industries, the Hong Kong General Chamber of Commerce, The Chinese General Chamber of Commerce, The Chinese Manufacturers' Association of Hong Kong, The Indian Chamber of Commerce Hong Kong and the Trade and Industry Department, HKSARG.

References:
Fair website: http://www.hkgiftspremiumfair.com/
Hong Kong's Giftware Industry Profile: http://www.tdctrade.com/main/industries/t2_2_16.htm

For press enquiries, please contact Ms Katherine Chan of TDC's Corporate Communication Department at 2584 4537.

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Content provided by Hong Kong Trade Development Council