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Asia's Largest Electronics Fair Opens Today at HKCEC
Biggest Show in the World by 2009, says new TDC Chairman Jack So

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The exhibition space will increase by 40 per cent, to 66,000 square metres, when the Atrium Expansion project is completed in 2009 . TDC Chairman Jack So said Electronics Fair will become the biggest show in the world
Hong Kong Electronics Fair is the largest fair of its kind in Asia, attracting thousands of overseas buyers come to Hong Kong
TDC Chairman Jack So toured around at the 27th edition of Hong Kong Electronics Fair
From left to right are Managing Director of Munich International Trade Fairs Pte Ltd Klaus Dittrich, TDC Executive Director Fred Lam, TDC Chairman Jack So, Chairman of TDC’s Electronics & Electrical Appliances Advisory Committee Dr Roy Chung.
October 13, 2007 – Asia’s largest electronics fair opens today at the Hong Kong Convention and Exhibition Centre, featuring close to 2,500 exhibitors (3,600 booths) from 29 countries and regions. The Hong Kong Electronics Fair (Autumn Edition) 2007 is organised by the Hong Kong Trade Development Council (TDC) and runs until October 16.

Speaking at the opening ceremony, new TDC Chairman Jack So said that as the Hong Kong Convention and Exhibition Centre (HKCEC) expands so, too, will the fair grow. "By 2009, when the HKCEC expansion comes on stream, the Hong Kong Electronics Fair is on target to become the biggest show of its kind in the world," said Mr So, who was the TDC’s Executive Director from 1985 to 1992. The exhibition space will increase by 40 per cent, to 66,000 square metres, when the project is completed.

Mr So added that the growth of trade fairs mirrors the industry itself. "In 1992, the year I left the TDC, the electronics industry was worth about HK$200 billion in exports – 23 per cent of Hong Kong’s total exports. Last year, electronics exports reached HK$1.2 trillion, and accounted for half of our total exports."

Mr So said he was back because he believed passionately in the TDC and its mission – building Hong Kong trade through international shows and helping companies from all over the world ride the Hong Kong advantage to business success in the Chinese mainland and throughout the Asian region.

He noted that there was no shortage of competition in the region. "Our Asian neighbours have added more than 900,000 square metres of exhibition and convention facilities over the past three years." Nevertheless, Mr So remained confident about the Hong Kong advantage. "I look forward to working with the government and the local community to help Hong Kong maintain its hard-won position as Asia’s leading international exhibition centre."

The 27th Hong Kong Electronics Fair (Autumn Edition) is widely celebrated for the creativity of its exhibits. This year, more than 180 leading brands, including Galanz, GIEC, Great Wall, Haier, Hisense, Midea, Mobicool, Nakayama, Olevia, OTO and TCL, are featured in the Hall of Fame, an exclusive setting.

In the fair’s Technology Exchange Zone, Hong Kong’s top universities and research institutions are presenting innovative projects with high potential for commercial development.

Digital World hosts an international mix of 166 exhibitors and all manner of digital products, from entertainment, imaging and communications, to multimedia, computer products and high-tech gadgets. At Home Tech, 152 exhibitors are showcasing a wide range of intelligent home appliances, home security products and healthcare electronics.

Another fair highlight is a seminar spotlighting the latest rules and regulations in the European Union and the Chinese mainland.

Running alongside the fair is electronicAsia, which features 556 exhibitors (700 booths) from 17 countries and regions. Now in its 11th edition, electronicAsia is the region’s premier trade event for sourcing electronic components, assemblies, electronics production and display technology. The fair is organised by the TDC and Munich International Trade Fairs Pte Ltd (MMI).

The TDC invests heavily to attract quality buyers to the show. Through its worldwide network of offices, the TDC has brought 112 buying missions, or 8,000 buyers from 4,600 companies, to the two shows. Leading chain stores such as Monster Cable, Ingram Micro, Auchan and Big W, as well as Nokia, Sanyo, Samsung, Sharp, Siemens and other major brands, also source at the fair.

In the first eight months of 2007, Hong Kong exported HK$757 billion (US$97 billion) worth of electronic products to the world. Major markets include the Chinese mainland, the United States, Japan, Germany, Korea, the Netherlands, Singapore, Taiwan, the United Kingdom and Malaysia.

For more information, please visit the fair websites:
Hong Kong Electronics Fair: http://www.hkelectronicsfairae.com
electronicAsia: http://www.electronicasia.com

Media Enquiries
Please contact the TDC's Media and Public Affairs Department:

Lawrence Yau
Tel: (852) 2584 4510
Email: lawrence.yau@tdc.org.hk

Beatrice Lam
Tel: (852) 2584 4049
Email: beatrice.hy.lam@tdc.org.hk

About the TDC
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With 40-plus offices worldwide, including 11 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com.

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