6 June 2007
A Starring Role for Business at 60th Festival de Cannes
TDC Helps Sell Hong Kong Film to the World
Equally important, they discussed cooperative ventures and possibilities with film companies from all over the world. They also received a grateful boost from the promotional efforts of the Hong Kong Trade Development Council (TDC) and the presence of Mr Henry Tang, Hong Kong's Financial Secretary.
Also on hand at Cannes was Mr Jack So, Chairman of the Hong Kong Film Development Council. During their stay in Cannes, Mr Tang and Mr So outlined the Hong Kong Government's policies in support of the Hong Kong film industry, including the Council's new HK$300 million film development fund. The fund was created to attract more film investment and co-production opportunities between Hong Kong and international film companies.
Among the Hong Kong film companies at Cannes, the Media Asia Group was particularly pleased with its results. "It was a great honour for our new film, The Triangle, to be shown out of competition," said Chairman Mr Peter Lam. "I hope the TDC will continue to organise publicity campaigns in Cannes. They help promote Hong Kong film," he said. "They also enhance Hong Kong's presence in the world."
At Cannes, that presence began with Hong Kong director Wong Kar Wai's My Blueberry Nights, which opened the festival. Mr Wong's film, said Ms Jacky Pang Yee Wah, Chief Operating Officer of Jet Tone Production Co Ltd, "once again proves that European film professionals really value Hong Kong cinema." Ms Pang also appreciated the TDC's role. "The TDC's business and promotional support at Cannes certainly helped create interest in Hong Kong film."
Another happy executive, Mr Alvin Lam Siu Keung, Chief Operating Officer of Universe International Holdings Ltd, said the business atmosphere was buoyant. "We signed contracts with a number of international buyers," he said, adding that Mr Tang's presence had a big impact in promoting Hong Kong film to the world.
"Our new productions Naraka 19, directed by Ms Lai Miu Suet, and Butterfly Lovers, directed by Jingle Ma, attracted buyers from all over the world," said Mr Tong Hing Chi, Managing Director of the Mei Ah Entertainment Group Ltd. "We found the TDC's promotional campaigns very helpful in strengthening Hong Kong's international presence."
Gordon Cheung, Executive Vice President, Acquisitions and Distribution, Celestial Pictures, also found a lot to like about Cannes this year. "We were very satisfied with what we achieved. Some of our upcoming film projects aroused great interest among industry players, leading to meetings on possible collaboration. And we were delighted with the TDC's continuing efforts to enhance Hong Kong's image. Its promotional campaigns and events are effective in making Hong Kong films more appealing to international industry players. They also help bring cooperation between Hong Kong and the Chinese mainland to another level," Mr Cheung said.
Fourteen Hong Kong companies participated in the Cannes Film Market this year: Adda Audio Visual Ltd, ARMS Distribution, Celestial Pictures Ltd, Edko Films Ltd, Emperor Motion Picture (HK) Ltd, Fortissimo Films, Fortune Star Entertainment (HK) Ltd, Golden Network Asia Ltd, Intercontinental Films Distribution Co Ltd, Mandarin Films Distribution Co Ltd, Media Asia Group, Mei Ah Entertainment Group, Sundream Motion Pictures Ltd, and Universe Films Distribution Co Ltd.
For media enquiries, please contact the TDC's Media and Public Affairs Department:
Tel: (852) 2584 4516
Tel: (852) 2584 4049
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 12 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com