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A New Era for FILMART

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Mr John Tsang, Secretary for Commerce, Industry & Technology and Mr Tony Leung, Hong Kong Entertainment Ambassador, officiated the gong-striking ceremony at the press conference of the Entertainment Expo.

Hong Kong FILMART, Asia's leading international film and television market, enters an exciting new era in March as an anchor event within the new Entertainment Expo Hong Kong.

Entertainment Expo, from 22 March - 6 April, is the first mega entertainment event in Asia to bring together film and television programming, film financing, a film festival, film awards, music and digital entertainment.

Individual organisers of eight events have joined hands in Hong Kong for the two-week Expo to take advantage of synergies and maximise impact. [For more details about Entertainment Expo and its participating partners, please refer to the attached fact sheet or visit www.eexpohk.com].

FILMART, now in its ninth year, provides a business-to-business platform where movie and television professionals, producers and distributors from around the world show products, network and negotiate deals. Organised by the Trade Development Council (TDC), FILMART will take place at the Convention and Exhibition Centre from 22-24 March.

Running alongside FILMART is the Hong Kong-Asia Film Financing Forum, where exhibitors with production-ready film projects vie for financing. This year, 28 projects have been selected for presentation from more than 200 submissions by filmmakers and producers across Asia. This specialised industry event is co-organised by TDC and the Hong Kong, Kowloon and New Territories Motion Picture Industry Association Ltd.

TDC's Director of Service Promotion, Mr. Raymond Yip, said Entertainment Expo was a milestone for showcasing Hong Kong's creative industries as it would appeal to content creators, investors, buyers, stars and fans alike.

It would also add momentum to efforts to raise Hong Kong's international profile as Asia's leading hub for sourcing entertainment products and services.

Mr. Yip said the scale of opportunity to be accessed at this year's FILMART was unprecedented.

"Asia's appetite for global content with a local flavour is insatiable, with the rapid growth of satellite and cable TV networks, especially in the Chinese mainland.

"There is strong potential for Hong Kong to attract international industry leaders as partners for co-production, post-production and distribution.

"The obvious prize is the mainland market, to which Hong Kong's movie industry has privileged access under the Closer Economic Partnership Arrangement (CEPA)."

Mr. Yip added that Hong Kong had clear advantages as a regional hub for creative content and services, including its unique movie-industry heritage, cultural and geographical proximity to the mainland and strong intellectual property regime.

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For media enquiries on FILMART and the Hong Kong-Asia Film Financing Forum, please contact Ms. Rochelle Lewis, tel: (852) 2584 4403, email: rochelle.lewis@tdc.org.hk, or visit www.hkfilmart.com/hkfilmart and www.haf.eexpohk.com

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Content provided by Hong Kong Trade Development Council