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40th Fashion Week Opens Today with 1,400 Exhibitors
Spotlight on Designer Brands Highlights World Boutique

Hong Kong Fashion Week 2009 for Fall/Winter opened today with more than 1,400 exhibitors. Fashion Week's Wenzhou Pavilion, with 33 exhibitors, is much larger than last year. "There are many garment manufacturers and quality brands in Wenzhou [Zhejiang province], and they are eager to meet overseas buyers here," says Chen Hong Feng, Vice-mayor of Wenzhou, at the pavilion's opening ceremony
World Boutique, Hong Kong 2009 features more than 460 brands from 270 exhibitors, including the latest designs from Korea's Ann Yoon Jung, shown at the "Supreme Corea Artist Fashion Show," the first house show of the fair. The design at left was inspired by Korean youth and its embrace of "nonchalant freedom"
This evening's Hong Kong Young Fashion Designers' Contest (YDC) will feature Hong Kong's top young design talent. Five former YDC winners will also display their latest collections, including Kevin Ng, whose designs (left) are on display in Hall 5

12 January 2009 – Asia's leading fashion fairs, HKTDC Hong Kong Fashion Week for Fall/Winter 2009 and HKTDC World Boutique, Hong Kong 2009, opened today and continue through 15 January, at the Hong Kong Convention and Exhibition Centre. The Hong Kong Young Fashion Designers' Contest 2009 (YDC), to be held this evening, will showcase a new generation of Hong Kong design talent.

"Fashion plays an important role in Hong Kong's economy. It contributed about eight per cent to Hong Kong exports in the first 11 months of 2008," said Raymond Yip, Assistant Executive Director of the Hong Kong Trade Development Council (HKTDC). "In times of financial uncertainty, traders and consumers tend to look for stylish products, which is why we need innovative ideas more than ever before."

The HKTDC has organised the YDC since 1977. This year, about 200 entries were received; 19 finalists' collections will be shown during the fair period. Four prizes will be awarded at this evening's YDC show, including the Casual and Jeans-wear Group Prize, Contemporary Day-wear Group Prize, Party and Evening-wear Group Prize, and the Overall Winner Prize.

Presiding over the high-profile judging panel is Vincent Fang, Chairman of the HKTDC's Garment Advisory Committee. Judges include fashion-world stars Ennio Capasa, Head of Design at CoSTUME NATIONAL, and Japanese designer Keita Maruyama. The YDC's other judges are: Deborah Cheng, Marketing and Communications Director, IT Ltd; Lulu Cheung, Director and Chief Designer, Rolls Group Ltd; Anthony Keung, President and CEO, Fenix Group Holdings Ltd; Kwong Lung-kit, Editor-in-chief, Men's Uno; Ning Lau, Head of Marketing and Communications, Joyce Boutique Holdings Ltd; and Sarah Ruston, Fashion Designer, Lane Crawford.

The 40th Hong Kong Fashion Week for Fall/Winter, the largest show of its kind in Asia and the second-largest in the world, features 1,400 exhibitors from 23 countries and regions. Argentina, Germany and Mexico are participating for the first time, and group pavilions are being hosted by the Chinese mainland, India, Macau and Taiwan. The mainland pavilion includes a larger Wenzhou pavilion, featuring 74 booths. New this year is the Fabrics and Yarn section, showcasing a wide range of offerings, including cotton, wool, yarn, linen, leather and embroidery.

The seventh World Boutique boasts a new exhibitor record. Dedicated to fashion brands and designer labels around the world, this year's World Boutique features the latest collections from 274 exhibitors, along with a wide variety of fashion accessories and lifestyle products. Countries and regions taking part include Canada, the Chinese mainland, France, Hong Kong, India, Indonesia, Italy, Japan, Korea, Spain, Switzerland, Taiwan, Thailand, the United States and Vietnam. Several new group pavilions are also on display, representing the Shenzhen Garment Industry Association, the Taiwan Textile Federation and the Hong Kong Apparel Society.

Alongside the twin fairs' 14 fashion shows, the HKTDC has organised a variety of seminars to provide industry players with the latest market intelligence. Hot topics this year include fashion directions, women's wear trends, lingerie trends and colour forecasts, Italian leather design and strategies for coping with the global financial crisis.

A major global sourcing hub for clothing, Hong Kong exported US$25.7 billion (HK$200 billion) of clothing and accessories in the first 11 months of 2008, with the US, the United Kingdom, Germany, Japan and the Chinese mainland the top five markets. A number of new markets, including Russia, Finland and the United Arab Emirates, recorded double-digit growth in the first 11 months of 2008.

Fair websites
Hong Kong Fashion Week for Fall/Winter:
World Boutique, Hong Kong: http://www.hktdc.com/worldboutiquehk

Media enquiries
Please contact the HKTDC's Corporate Communication Department:

Victor George Paddy       Tel: (852) 2584 4517     Email: victor.paddy@tdc.org.hk

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com



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