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2nd Hong Kong Music Fair
Looking for Tomorrow's Stars, Music Fair Courts the Public

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The Hong Kong Music Fair is supported by more than 70 exhibitors

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Renowned DJ Wong Chi Chung organised the "Hong Kong Pop Culture and Pop Music: Exploring Its Creativity and Dynamics" public exhibition. Here he shows off one of the exhibits, a vest Sam Hui has worn on stage

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The TDC's Senior Services Promotions Manager Sophia Chong says the Hong Kong Music Fair is the ideal channel for promoting new products

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Three industry seminars will be among the fair's main attractions, according to Mr Ng Yu, Chairman of the HKMF Organising Committee

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Singers Stephy Tang, Jill, Khalil Fong, Fiona Sit and Hins Cheung were among those attending today's press conference

March 13, 2007 - Backed by more than 70 exhibitors from Hong Kong, the Chinese mainland, South Korea and Singapore, the 2nd Hong Kong Music Fair (HKMF) takes place March 21-23, at the Hong Kong Convention & Exhibition Centre, Hall 7A.

New media groups, mobile phone makers and service providers, as well as music websites, music device makers, vendors and industry players will gather to network, promote their offerings and explore multi-media business opportunities. The HKMF is co-organised by the IFPI Hong Kong Group and the Hong Kong Trade Development Council (TDC).

The HKMF will be held concurrently with the Hong Kong International Film & TV Market (FILMART), which expects more than 450 exhibitors and 4,000 visitors. "The two events will encourage industry players to develop new business leads and explore innovative promotional channels in the era of media convergence," said Ms Sophia Chong, the TDC's Senior Service Promotion Manager.

Ms Chong added that the Music Fair is the ideal channel to promote new products. "This year's exhibits include limited edition AV products and brand-new music gadgets. Many of them have yet to be seen in the market, including mp3 players specially designed for diving, and the Korean-made Slim Disc, a new format for storing music files." A fascinating range of items will be on display for visitors," said Ms Chong.

Mr Ng Yu, Chairman of the HKMF Organising Committee, said that the HKMF, one of the eight events under the umbrella of Entertainment Expo Hong Kong, would follow the Expo's "Get into the Scene" slogan, allowing the general public to visit after 4pm each day.

"This year's fair will be bigger and more diversified, with the goal of attracting the general public, especially the young interested in joining the music industry," said Mr Ng.

The fair's main attractions include three seminars looking at the role of karaoke, digital music media and electronic media in promoting local pop music. The karaoke seminar will be Hong Kong's first to explore the impact of karaoke on music trends. Well-known karaoke distributors and service providers from Hong Kong, Australia and the United States have been invited to attend.

"The karaoke culture has a tremendous influence on the local music industry," said Mr Ng. "Last year, the mainland's Ministry of Culture established a special task force to handle the detailed arrangement of issues concerning licenses and royalty fees.

A number of celebrities, including Cheung Man-Sun, Stephen Chan, Tao Jie and Wyman Wong, will be take part in a seminar examining promotion channels for local music.

A special public exhibition, "Hong Kong Pop Culture and Pop Music: Exploring Its Creativity and Dynamics," will be a HKMF highlight. Programmed by Mr Wong Chi-Chun, it will include five sections: pop music, TV, film, Cantonese opera and theatre arts. The exhibition has been organised to encourage the younger generation to consider the creative arts.

This retrospective exhibition, spotlighting the achievements of the local music and entertainment industry over the past 40 years, will also be open to the public. "We hope to inspire the younger generation, to help them understand the roots of the local creative industry."

In addition, more than a dozen pop singers from Hong Kong have recorded a 10-minute medley especially for the event, paying tribute to Hong Kong's greatest singers and hit songs. The limited edition AVCD will be available for sale during the fair period to help raise money for fighting piracy.

Industry players can register at the fair website www.hkmusicfair.com/regform.htm for a free visitor badge.


Media Enquiries
HKMF public relations consultant
Mr Arthur Ho
Tel: 9192 7481
Email: ho282@hotmail.com

TDC Corporate Communication Department
Ms Beatrice Lam
Tel: 2584 4049/9036 0212
Email: beatrice.hy.lam@tdc.org.hk


2nd Hong Kong Music Fair: Event Highlights

Date: March 21-23
Hours: 10:30am to 9:30pm
Venue: Hall 7A, Hong Kong Convention & Exhibition Centre (old wing), 1 Harbour Road, Wanchai, Hong Kong
Tickets: Free admission after 4pm. Tickets available at major music retail shops: A & B Sound Ltd, CD Warehouse, DNA Music & Video, HMV (HK), Hong Kong Records, Wide Sight Entertainment Ltd and EEG Showroom (Room 121, 1/F, 288 Hennessy Road, Wanchai)
Website: www.hkmusicfair.com
Organisers: IFPI Hong Kong Group and the TDC

Opening Ceremony

Time: 12:30pm to 1:30pm
Venue: Stage, Hall 7A, HKCEC
Guests of Honour: Mr Patrick Ho Chi-ping, Secretary for Home Affair; Mr Timothy Fok Tsun-ting, member of the Legislative Council; Mr Chu Pui Hing, Director of Broadcasting, Radio Television Hong Kong; Mr Zhang Xinjian, Vice Director, Department of Culture Market Administration at the Ministry of Culture; Mr Raymond Yip, Assistant Executive Director, the Hong Kong Trade Development Council; Mr Ng Yu, Chairman of the Hong Kong Music Fair Organising Committee; and Mr Hung Tik, Chairman of IFPI Hong Kong Group
Singers: Eason Chan, Kelly Chen, Hins Cheung, Leo Koo, Hacken Lee, Fiona Sit, Twins, Joey Yung

Public Exhibition:
"Hong Kong Pop Culture and Pop Music: Exploring Its Creativity and Dynamics"

Date: March 21-23
Hours: 10:30am to 9:30pm
Venue: Hall 7A Concourse, HKCEC
Opening Ceremony: March 21, 6pm
Honourable Guests: Jim Chim Sui-Man, Michael Hui, Uncle Ray, Tsui Siu-ming, Yuen Siu-fai, Joey Yung


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Content provided by Hong Kong Trade Development Council