By identifying locally-created cartoon characters with particular potential and by partnering with their creators, Yeung’s Group, a well-regarded Hong Kong-based supplier of gift and premium products, has reinvented itself as a manufacturer and licensee of such characters. Stanley Yeung, the company’s Group President, has a number of insights as to how to run such licensing ventures.
Electronics Market to Remain Steady in 2015 Amid Upsurge of Wearables: the Autumn 2014 Hong Kong Electronics Fair Survey
The global electronics market is forecast to remain steady throughout 2015 amid the continued prevalence of smart devices. Industry players generally consider China and such mature economies as the North America and Western Europe as markets with promising prospects. Demand for wearable electronics and other connected items are also expected to benefit from proliferation of smart applications.
With the eco-industries maturing apace, a freshly holistic approach characterised this year’s Hong Kong-based Eco Expo Asia, with many global and local players keen to showcase innovative solutions to an array of environmental challenges.
China’s licensing market has grown remarkably over the past few years. More home-grown properties have been launched and an increasing number of local licensors and licensing agents have emerged. At the same time, the market is fraught with challenges for overseas licensing companies. Typically, intellectual property infringements and licensed products of differing quality co-exist with a wide array of imitation items.