HK Economy - Highlight
28 April 2016
Chinese consumers increasingly search for products and service information via online platforms, leading advertisers to gradually shift their advertising focus towards new media. But Chinese consumers are still influenced by traditional media and many are carrying out consumption through O2O activities. Thus, the challenge for advertisers is how best to consolidate various media channels. This offers opportunities to advertising companies capable of offering integrated solutions.
A survey of buyers and exhibitors at the Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem and Pearl Show revealed a number of jewellery trends, such as the popular materials and diamond jewellery designs for 2016.
With the rapid growth of Internet and mobile communications, new media that make use of digital platforms for promotion and marketing have mushroomed in China. This has made China's advertising market the world's second largest after the US. Although market competition also intensifies, Hong Kong’s advertising players are of the capabilities to deliver a total solution to their clients, and therefore they have an edge in opening up the advertising market on the Chinese mainland.