Industry players are generally optimistic with regard to the global market for lighting products in 2015, as LED applications are set to proliferate in view of a continuing drop in prices. China, North America and Western Europe are, meanwhile, regarded as the markets with the highest growth potential over the next couple of years.
By identifying locally-created cartoon characters with particular potential and by partnering with their creators, Yeung’s Group, a well-regarded Hong Kong-based supplier of gift and premium products, has reinvented itself as a manufacturer and licensee of such characters. Stanley Yeung, the company’s Group President, has a number of insights as to how to run such licensing ventures.
China’s licensing market has grown remarkably over the past few years. More home-grown properties have been launched and an increasing number of local licensors and licensing agents have emerged. At the same time, the market is fraught with challenges for overseas licensing companies. Typically, intellectual property infringements and licensed products of differing quality co-exist with a wide array of imitation items.