HK Economy- Highlight
14 March 2019
The HKTDC Export Index rebounded to 39.2 in 1Q19, a four-point increase on the 35.2 recorded for 4Q18, an eight-quarter low. The strongest rebound was demonstrated by toys, with positive sentiment rising from 24.3 in 4Q18 to 41.4 in 1Q19. In another indication of improving sentiment, the subsidiary indexes also rallied in comparison to the previous quarter, including the Employment Index (48.9), the Trade Value Index (45.9) and the Procurement Index (44).
The routes to the ASEAN market are diverse and competitive. Hong Kong baby and maternity product suppliers need to consider the characteristics of each sales channel, including its location, market reach, management costs and the degree of control. The right retail channel can help suppliers expand their geographical coverage quickly.