HK Economy - Highlight
24 Feb 2017
While e-commerce represents a major source of challenges to traditional modes of doing business, it also provides unparalleled opportunities for new value creation. Thanks to the internet, almost anyone can start up an online business. Apart from acting as a merchant, running a third-party marketplace is another way to capitalise on the e-commerce opportunity.
Online shopping is gaining popularity in Malaysia. Malaysian consumers are receptive to new brands and new product; therefore, they are the potential customers for Hong Kong companies. Online marketing is also gaining traction with Malaysian consumers. When shopping in physical stores, Malaysian consumers like to read comments from other users about goods they are interested in buying, typically via online platforms and social media.