The Spanish economy is on the recovery track after several years of comparative stagnation. In order to successfully trade with Spain, Hong Kong companies need to adapt to the fact that today’s Spanish consumers particularly favour value-for-money offers, while assisting the growing number of Spanish exporters looking to find buyers and/or distributors in Asia.
Hong Kong Fashion Week for Spring/Summer 2014 saw a distinct rallying from the European and US markets, although a clear emphasis on the preferences of the Chinese consumer – especially women – was everywhere to be seen.
Rooibos, South Africa's most popular health tea, is on the cusp of conquering a number of global markets. With the Hong Kong International Tea Fair now looming, many of the tea's producers hope to use it as a platform for accessing Asia.