Hong Kong Services for Mainland’s Outbound Investment (2): Hong Kong Designers Boost Chinese Mainland Brand Building
Chinese enterprises now have a strong requirement for design services, and they have come to recognise Hong Kong designers’ strength in terms of international exposure and market awareness. With the support of cross-sector design services, Hong Kong can now provide the desired service support to mainland enterprises in the course of building brands and developing domestic and overseas markets.
Many exhibitors had a number of non-publishing agendas at the HKTDC Book Fair, including Japanese representatives looking to promote tourism and a Latin American delegation seeking to prompt greater overall interest in the region.
The Trans-Pacific Partnership (TPP) group of countries, spearheaded by the US, is set to conclude an ambitious agreement to liberalise trade in nearly all goods and services. If concluded, China, which is not expected to join, will certainly be disadvantaged amid a decided deterioration in its overall export competitiveness in the TPP market.